Balenciaga is Creating Apple Music Playlists
Ellen Smith — September 15, 2020 — Fashion
References: balenciaga & hypebae
The iconic fashion house Balenciaga has announced the launch of curated apple music playlists, which are set to accompany a small collection of clothing. This exciting announcement comes on the heels of a collaboration with Cardi B, in which the fashion house featured the rapper on a billboard in Paris.
The songs selected for the playlist will include artists that have inspired the brand's designs throughout the years. The playlists are being created by the brand's creative director Demna Gvasalia, who also founded the luxury streetwear label Vetements. According to Gvasalia “The Balenciaga x Apple Music playlists will be by some of my favorite music artists, each of whom I have personally selected. These playlists will represent their personal tastes and influences, giving insight into what they listen to in their own lives,”
Image Credit: Balenciaga
The songs selected for the playlist will include artists that have inspired the brand's designs throughout the years. The playlists are being created by the brand's creative director Demna Gvasalia, who also founded the luxury streetwear label Vetements. According to Gvasalia “The Balenciaga x Apple Music playlists will be by some of my favorite music artists, each of whom I have personally selected. These playlists will represent their personal tastes and influences, giving insight into what they listen to in their own lives,”
Image Credit: Balenciaga
Trend Themes
1. Curated Playlists - Fashion brands are leveraging curated playlists to connect with customers and promote clothing collections.
2. Brand-artist Collaborations - Collaborations between fashion brands and musicians can facilitate creative, cross-industry partnerships.
3. Personalized Experiences - Creating personalized experiences through curated playlists can enhance brand loyalty and offer new opportunities for cross-promotion.
Industry Implications
1. Fashion - Fashion industry leaders can leverage curated playlists to enhance the customer experience and connect with their target market.
2. Music - Curated playlists can offer a new revenue stream for artists and provide opportunities for cross-promotion with other industries.
3. Technology - Tech companies can facilitate playlist creation and curation, offering new tools for fashion and music industry professionals.
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