Gold iPads are the Symbol of High Luxury in Dubai
Ian Andrew Panganiban — May 28, 2013 — Luxury
Gold has become a sign of luxury in many places, which is why the Burj Al Arab hotel in Dubai is giving out gold iPads to their guests.
The 24-karat gold-plated iPad that's being handed out at the ultra-luxury hotel is an over-the-top means of showcasing how wealthy a person is. The golden iPad was made to serves as guests' tour map of the hotel -- since diamond encrusted paper is so tacky. Guests are given the gold-plated iPads, which serves as an "Interactive Customer Experience software." Guests can view maps, restaurants, the indigenous locales and many other facets to living in an gold constructed hotel.
Not everyone can afford the luxury of being able to use a gold-plated iPad, since the cost of staying at the ultra-luxury hotel ranges from $1,000 to $12,000.
The 24-karat gold-plated iPad that's being handed out at the ultra-luxury hotel is an over-the-top means of showcasing how wealthy a person is. The golden iPad was made to serves as guests' tour map of the hotel -- since diamond encrusted paper is so tacky. Guests are given the gold-plated iPads, which serves as an "Interactive Customer Experience software." Guests can view maps, restaurants, the indigenous locales and many other facets to living in an gold constructed hotel.
Not everyone can afford the luxury of being able to use a gold-plated iPad, since the cost of staying at the ultra-luxury hotel ranges from $1,000 to $12,000.
Trend Themes
1. Luxury Technology - The trend of incorporating luxury materials into technology devices creates opportunities for upscale brands to cater to high-end consumers.
2. Experiential Marketing - The use of gold-plated iPads as a unique customer experience tool highlights the potential for brands to engage customers through interactive and luxurious offerings.
3. Personalization in Hospitality - The provision of customized gold-plated iPads to hotel guests showcases the demand for personalized experiences in the hospitality industry.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can explore the market for luxury technology devices, such as gold-plated iPads, to attract affluent customers seeking exclusive products.
2. Luxury Hospitality - Luxury hotels and resorts can leverage the trend of experiential marketing by offering unique amenities, like gold-plated iPads, to enhance the guest experience and differentiate themselves.
3. Personalized Marketing - The personalized hospitality industry can adopt the use of customized devices, like gold-plated iPads, to provide tailored experiences that cater to the preferences of individual guests.
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