Japan's Official Travel App Features Exclusive Content From Local Writers
Rahul Kalvapalle — September 22, 2017 — Tech
References: jnto.go.jp & newswire
Japan is one of the most popular tourism destinations in the world as well as one of the most technologically progressive countries, which explains why the Japan National Tourism Organization has decided to unveil a travel app that makes it easier than ever for tourists use their smartphones to access and take advantage of a wide swathe of tourism tips and information.
What's great about this app is that, in addition to featuring the regular maps and navigation assistance, it also offers tourism articles put together by staff writers, which allows users to access more in-depth information that goes beyond lists and maps. The app also includes features for emergency assistance and navigation, to give tourists added peace of mind.
In addition to English functionality, the app also offers content in Korean and Chinese, in order to reflect the popularity of regional tourism. All said and done, this app helps tourists get around the country and enjoy more time on their hands by doing a lot of the navigation and planning for them.
What's great about this app is that, in addition to featuring the regular maps and navigation assistance, it also offers tourism articles put together by staff writers, which allows users to access more in-depth information that goes beyond lists and maps. The app also includes features for emergency assistance and navigation, to give tourists added peace of mind.
In addition to English functionality, the app also offers content in Korean and Chinese, in order to reflect the popularity of regional tourism. All said and done, this app helps tourists get around the country and enjoy more time on their hands by doing a lot of the navigation and planning for them.
Trend Themes
1. Technologically Progressive Tourism - An emerging trend in the tourism industry is the integration of technology, such as curated travel apps, to enhance the travel experience.
2. Localized Content Creation - The use of staff writers to create localized content for travel apps presents an opportunity for disruption in the content creation industry.
3. Multilingual Tourism Services - The inclusion of content in multiple languages within travel apps reflects the growing demand for multilingual tourism services in the global market.
Industry Implications
1. Tourism - Curated travel apps have the potential to disrupt the tourism industry by offering convenient and personalized travel experiences.
2. Content Creation - The integration of staff-written articles in travel apps creates disruptive innovation opportunities within the content creation industry.
3. Language Services - The demand for multilingual content in travel apps presents disruptive innovation opportunities within the language services industry.
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