Dewar's Highlander Honey Hopes to Draw in Modern Urban Consumers
Meghan Young — March 28, 2013 — Lifestyle
References: bacardilimited & psfk
Dewar's Highlander Honey is the perfect scotch for those who like the drink but can't necessarily handle the burn. Sweetened just enough to attract a wider audience, something that many alcohol brands are endeavoring to do of late, it is particularly aiming to reel in new, urban and modern consumers.
Infusing hand-chosen Scottish honey into its original Dewar’s White Label blend, Dewar's Highlander Honey is inspired by the surroundings of its Aberfeldy distillery, which happens to be the home of a local apiary. The result is a mellow whisky with a smooth and buttery composition. Although slightly unorthodox, Dewar's Highlander Honey does continue to showcase traditional and indigenous Scottish ingredients, which is the most important thing.
Infusing hand-chosen Scottish honey into its original Dewar’s White Label blend, Dewar's Highlander Honey is inspired by the surroundings of its Aberfeldy distillery, which happens to be the home of a local apiary. The result is a mellow whisky with a smooth and buttery composition. Although slightly unorthodox, Dewar's Highlander Honey does continue to showcase traditional and indigenous Scottish ingredients, which is the most important thing.
Trend Themes
1. Sweet Alcohol - Sweetened alcoholic beverages are becoming popular among modern consumers.
2. Innovative Blends - Alcohol brands are experimenting with new blends to attract wider audiences.
3. Local Ingredients - Using locally sourced ingredients to create unique alcohol blends is gaining momentum.
Industry Implications
1. Alcohol - The alcohol industry can benefit from offering sweetened and innovative blends.
2. Hospitality - The hospitality industry can use sweetened alcoholic beverages like Dewar's Highlander Honey to cater to modern urban consumers.
3. Food - The food industry can incorporate locally sourced ingredients, like honey from local apiaries, to create unique dishes and cocktails.
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