The Vibrant Tea & Fruits Branding Informs Real Fruits are Used
Meghan Young — April 25, 2016 — Lifestyle
References: prompt-design & packagingoftheworld
When people think of the Tea & Fruits product, it might be natural for them to think of a typically flavored product. Yet the packaging makes it abundantly clear that's not the case at all. Instead, Tea & Fruits boasts real fruit pieces for an authentic taste as well as a healthy perspective.
Created by Prompt Design, the Tea & Fruits packaging was heavily influenced by a the historically shocking pop art movement of the 50s. The agency wanted to bring that same attitude of "shaking things up" to the tea industry. Yet it is more than its looks. On the back of the Tea & Fruits packaging is the story of tea and its culture in many countries. Consumers will appreciate this sense of depth and history in a delicious product.
Created by Prompt Design, the Tea & Fruits packaging was heavily influenced by a the historically shocking pop art movement of the 50s. The agency wanted to bring that same attitude of "shaking things up" to the tea industry. Yet it is more than its looks. On the back of the Tea & Fruits packaging is the story of tea and its culture in many countries. Consumers will appreciate this sense of depth and history in a delicious product.
Trend Themes
1. Real Fruit Packaging - The use of real fruit pieces in packaging design to emphasize authenticity and healthy perspectives.
2. Influence of Pop Art - Incorporating the visually striking and disruptive elements of pop art into packaging design.
3. Storytelling Packaging - Using packaging as a medium to convey the cultural and historical significance of a product.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to highlight the use of real ingredients and emphasize health benefits in their packaging.
2. Design and Advertising - Incorporating elements of pop art and unconventional design approaches to create eye-catching packaging that stands out on shelves.
3. Cultural and Heritage Promotion - Using packaging as a platform to educate consumers about the cultural and historical significance of products, offering a unique selling point.
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