This Video Shows Will.i.am and Lexus Unveil an Auto Version of Rock Band
Artist Will.i.am and Lexus teamed up with a group of dedicated technicians to create a real-time racetrack version of the video game Rock Band.
The racetrack uses 350 audio-sensitive lasers that move across the track to guide the cars like a real-time virtual map. Each laser is a target-like music note that must be hit in order to produce Will.i.am’s song #thatPOWER. If one music note is missed, the entire song stops and the “game” must re-start.
This elaborate and creative racetrack, video game and music video was designed and filmed in one night. There were three talented drivers who successfully drove around the racetrack in precise synchronization behind the wheels of Lexus’ NX CUVs. Since the video was filmed at night, the lights and lasers added an even more exciting element to the upbeat soundtrack from Will.i.am and Lexus.
The racetrack uses 350 audio-sensitive lasers that move across the track to guide the cars like a real-time virtual map. Each laser is a target-like music note that must be hit in order to produce Will.i.am’s song #thatPOWER. If one music note is missed, the entire song stops and the “game” must re-start.
This elaborate and creative racetrack, video game and music video was designed and filmed in one night. There were three talented drivers who successfully drove around the racetrack in precise synchronization behind the wheels of Lexus’ NX CUVs. Since the video was filmed at night, the lights and lasers added an even more exciting element to the upbeat soundtrack from Will.i.am and Lexus.
Trend Themes
1. Music-focused Laser Technology - The use of audio-sensitive laser technology for entertainment could disrupt the event industry, allowing for completely new ways to experience music and performance.
2. Real-time Racing Games - Incorporating real-time video game elements in physical activities like car racing could potentially transform sports entertainment into a dynamic, interactive experience for fans.
3. Multi-sensory Automotive Marketing - The combination of lasers, music and high-performance vehicles showcases how immersive experiences can boost brand recognition, paving the way for innovation in automotive marketing campaigns.
Industry Implications
1. Entertainment - The application of music and gaming-like features to live events could transform the way entertainment is delivered, providing unique and dynamic experiences for audiences.
2. Automotive - The use of modern technology and unique experiences in promoting car brands can provide potential for agile and immersive campaigns that can reach and capture specific markets.
3. Sporting Events - The successful incorporation of gaming elements into a physical sport such as car racing could open up opportunities for other sports to experiment with creating interactive and dynamic experiences for fans.
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