This Video Game-Themed Uber Stunt Offers Rides in Mad Max-Style Cars
Christopher Magsambol — September 2, 2015 — Autos
References: newsroom.uber & theverge
In celebration of the release of the new 'Mad Max' game, Uber partnered with Warner Bros. to offer lucky passengers rides in video-game themed cars. In a unique marketing stunt, Uber is operating a few limited edition Mad Max-inspired cars in the downtown Seattle area. The event coincides with the September release of the video game. Interestingly, passengers will not be charged, providing a more immersive, video game-like experience.
The interactive advertising campaign is a great way to encourage non-video game players to enter into the virtual world and experience the post-apocalyptic setting the new Mad Max explores. Afterwards, riders will be able to truly call themselves a "Wasteland Warrior."
Each vehicle varies in size and can seat up to four people. Drivers of each vehicle is also part of the experience, dressed as a Mad Max character.
The interactive advertising campaign is a great way to encourage non-video game players to enter into the virtual world and experience the post-apocalyptic setting the new Mad Max explores. Afterwards, riders will be able to truly call themselves a "Wasteland Warrior."
Each vehicle varies in size and can seat up to four people. Drivers of each vehicle is also part of the experience, dressed as a Mad Max character.
Trend Themes
1. Video Game-themed Marketing - Creating immersive experiences inspired by popular video games to engage consumers and promote products or services.
2. Interactive Advertising Campaigns - Utilizing unique and engaging marketing stunts to capture the attention of consumers and create memorable brand experiences.
3. Limited Edition Collaborations - Partnering with popular brands or franchises to create limited edition products or services, generating excitement and exclusivity.
Industry Implications
1. Ride-hailing Services - Opportunities for ride-hailing services to collaborate with video game companies and create themed promotions that enhance the customer experience.
2. Gaming - The integration of real-world experiences with video games, allowing gamers to immerse themselves in the virtual worlds they enjoy.
3. Entertainment - Exploring new ways to promote movies, TV shows, and video games by creating interactive and immersive marketing campaigns.
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