This Go-Kart Race Perfectly Recreates the Iconic Mad Max Chase Scene
Charlotte Joyce Kidd — August 20, 2015 — Tech
References: laughingsquid & io9
In anticipation of the Fury Road video game, filmmaker Devin Graham worked with Warner Brothers to create this incredible reenactment of a Mad Max chase scene -- on go-karts.
Graham's team reportedly spent over 900 hours recreating the Mad Max chase. The apocalyptic vehicles piloted by the War Boys in the blockbuster film are replaced with go-karts and all of the weapons are paintball guns. The short film was shot in black and white in the Utah desert and sometimes it's hard to tell that it's not the original.
Mad Max was one of the summer's biggest movies and has spawned a range of spin-off products and tribute -- from the video game to Mad Max-inspired fashion editorials. This epic Mad Max chase reenactment inspires viewers to recreate the adventure themselves and is a clever advertisement for the first-person adventure offered by the video game.
Graham's team reportedly spent over 900 hours recreating the Mad Max chase. The apocalyptic vehicles piloted by the War Boys in the blockbuster film are replaced with go-karts and all of the weapons are paintball guns. The short film was shot in black and white in the Utah desert and sometimes it's hard to tell that it's not the original.
Mad Max was one of the summer's biggest movies and has spawned a range of spin-off products and tribute -- from the video game to Mad Max-inspired fashion editorials. This epic Mad Max chase reenactment inspires viewers to recreate the adventure themselves and is a clever advertisement for the first-person adventure offered by the video game.
Trend Themes
1. Fan Film Reenactments - Businesses could leverage the popularity of movies and TV shows by creating or supporting fan-made reenactments or spin-offs.
2. DIY Adventure Tourism - The Mad Max chase reenactment and similar fan-made experiences suggest a new type of DIY adventure tourism business opportunity.
3. Advertainment - Brands could tap into the popularity of fan-made tributes and reenactments to create unique forms of advertainment that engage viewers and promote products or services.
Industry Implications
1. Film and Television - Film and television studios could support fan-made reenactments or create new interactive experiences based on their properties to drive engagement and revenue.
2. Tourism and Travel - Tourism and travel businesses could create new DIY adventure packages that allow customers to recreate iconic movie and TV scenes or try out similar experiences for themselves.
3. Advertising and Marketing - Advertisers and marketers could partner with fan communities or create their own brand-sponsored reenactments and spin-offs to generate buzz and connect with audiences.
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