The Day Shazam Forgot Campaign Sought to Raise Awareness for Alzheimer's
Mishal Omar — May 18, 2017 — Lifestyle
References: designtaxi & theverge
The Day Shazam forgot was a creative campaign offered by the musical app, which sought to raise awareness and funds for Alzheimer's research.
The campaign was certainly a distinct one, and took place in the United Kingdom. In April of this year, users of the Shazam app began to experience what appeared to be a glitch when they tried to use it. As many know, the app can be used to identify the name and artist of whatever music is being played in a room, as long as it is able to pick up the audio. On The Day Shazam Forgot, the app appeared to forget the song it was trying to identify. Once it did identify the song for the user, it would lead them to a link that allowed them to donate to Alzheimer's research, and within a matter of hours Alzheimer's Research UK received over 5,000 visitors to its donation page.
This unusual campaign offered a creative way for people to become educated on an important health issue, and in the process worked towards helping an excellent cause.
The campaign was certainly a distinct one, and took place in the United Kingdom. In April of this year, users of the Shazam app began to experience what appeared to be a glitch when they tried to use it. As many know, the app can be used to identify the name and artist of whatever music is being played in a room, as long as it is able to pick up the audio. On The Day Shazam Forgot, the app appeared to forget the song it was trying to identify. Once it did identify the song for the user, it would lead them to a link that allowed them to donate to Alzheimer's research, and within a matter of hours Alzheimer's Research UK received over 5,000 visitors to its donation page.
This unusual campaign offered a creative way for people to become educated on an important health issue, and in the process worked towards helping an excellent cause.
Trend Themes
1. Cause-marketing Campaigns - There is an opportunity for apps to integrate cause-marketing initiatives into their campaigns to raise awareness about important social issues and drive donations towards relevant organizations.
2. Creative Ad Campaigns - There is an opportunity for brands to create unique and memorable ad campaigns to stand out to consumers and raise awareness about important issues in a way that is engaging and entertaining.
3. Socially Conscious Marketing - There is an opportunity for brands to incorporate a socially conscious approach to marketing to appeal to socially aware consumers and differentiate themselves from competitors.
Industry Implications
1. Healthcare - There is an opportunity for healthcare organizations to partner with brands to educate consumers about important health issues and drive donations towards relevant research organizations.
2. Mobile Applications - There is an opportunity for mobile application companies to implement creative campaigns to attract new users and raise awareness about important social issues while also driving revenue for the company.
3. Non-profit Organizations - There is an opportunity for non-profit organizations to partner with brands to create unique and engaging campaigns to educate the public and drive donations towards their causes.
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