This Craft Roaster Aims Ti Raise Funds for Local Shelters
Katherine Pendrill — September 15, 2015 — Social Good
References: brewinggoodcoffeecompany & indiegogo
The 'Brewing Good Coffee Company' recently launched an Indiegogo campaign to fund its goal of becoming the first craft roaster to raise money for local shelters. While there are several coffee companies that offer ethically sourced beans, this craft roaster aims to go one step further.
The Brewing Good Coffee Company aims to provide excellent coffee without harming the environment or people in the process. The company intends to find ethically grown beans that are organic, bird-friendly and shade-grown. The company plans to engage in eco-friendly practices such as using compostable coffee bags and water-dissolvable labels. Beyond minimizing the impact of the coffee industry on the environment, the Brewing Good Coffee Company also aims to donate a portion of its proceeds to local shelters and other organizations that fight animal cruelty.
While the animal-saving company has yet to official launch, its socially conscious business model demonstrates how companies can spur social good.
The Brewing Good Coffee Company aims to provide excellent coffee without harming the environment or people in the process. The company intends to find ethically grown beans that are organic, bird-friendly and shade-grown. The company plans to engage in eco-friendly practices such as using compostable coffee bags and water-dissolvable labels. Beyond minimizing the impact of the coffee industry on the environment, the Brewing Good Coffee Company also aims to donate a portion of its proceeds to local shelters and other organizations that fight animal cruelty.
While the animal-saving company has yet to official launch, its socially conscious business model demonstrates how companies can spur social good.
Trend Themes
1. Ethically-sourced Coffee - Opportunity to establish an ethical coffee brand that sources organic coffee beans that are bird-friendly and shade-grown, adheres to eco-friendly practices such as using compostable coffee bags and water-dissolvable labels, and supports animal shelters.
2. Socially Conscious Business Model - There is an opportunity to create socially conscious business models that focus on providing products or services while also supporting social causes.
3. Animal Welfare Advocacy - Opportunity to create businesses that raise funds to support local shelters and organizations that fight animal cruelty, while also providing quality products or services.
Industry Implications
1. Coffee Industry - Coffee companies can adopt a socially conscious business model that focuses on sourcing ethically grown beans, adhering to eco-friendly practices, and supporting animal shelters.
2. Retail Industry - Retail companies can support animal welfare advocacy by partnering with animal shelters and organizations, and donating a portion of their proceeds to support animal welfare programs.
3. Food and Beverage Industry - The food and beverage industry can create socially conscious business models that not only focus on providing quality food and beverage products but also support social causes such as animal welfare advocacy.
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