Williams-Sonoma is Selling a Special-Edition Vitamix Blender
Laura McQuarrie — December 27, 2017 — Art & Design
References: williams-sonoma & foodandwine
Williams-Sonoma is now selling an exclusive copper-plated version of a Vitamix blender, offering an aesthetically pleasing new appliance for the home.
The special-edition Vitamix Ascent 5300 boasts five program settings, including ones specifically for smoothies, hot soups, dips and spreads, frozen desserts, plus a self-cleaning mode. The high-end blender also features a touchscreen display, a programmable timer function and compatibility with Vitamix Self-Detect containers, which is useful for helping consumers to simplify the process of making multiple batches at once.
Unlike many blenders that must be stopped and have their sides scraped down during the blending process, the Vitamix sets itself apart by drawing thick mixtures downwards toward the blade for better blending. Through Williams-Sonoma, the exclusive Vitamix A3500 Ascent Series Blender sells for over $600.
The special-edition Vitamix Ascent 5300 boasts five program settings, including ones specifically for smoothies, hot soups, dips and spreads, frozen desserts, plus a self-cleaning mode. The high-end blender also features a touchscreen display, a programmable timer function and compatibility with Vitamix Self-Detect containers, which is useful for helping consumers to simplify the process of making multiple batches at once.
Unlike many blenders that must be stopped and have their sides scraped down during the blending process, the Vitamix sets itself apart by drawing thick mixtures downwards toward the blade for better blending. Through Williams-Sonoma, the exclusive Vitamix A3500 Ascent Series Blender sells for over $600.
Trend Themes
1. Copper-plated Appliances - The trend of copper-plated appliances presents an opportunity for blending technology to incorporate aesthetics and create visually appealing kitchen appliances.
2. Multi-program Blenders - The trend of blenders with multiple program settings opens up opportunities for innovative blending techniques and customizable recipes.
3. Self-detect Containers - The trend of blenders with self-detect containers provides opportunities to simplify and streamline the process of making multiple batches of recipes.
Industry Implications
1. Home Appliances - The home appliances industry can leverage the trend of copper-plated appliances by developing a wide range of aesthetically pleasing kitchen appliances.
2. Kitchenware Retail - Kitchenware retail businesses can tap into the trend of multi-program blenders by stocking blenders that offer various program settings and innovative blending features.
3. Food and Beverage - The food and beverage industry stands to benefit from the trend of blenders with self-detect containers that simplify the process of making large batches of recipes, enabling efficient production.
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