The Stella McCartney Frayme Mylo is Made from Mushroom Leather
Laura McQuarrie — May 30, 2022 — Eco
References: stellamccartney & fashionunited.uk
The Stella McCartney Frayme Mylo is the newest innovation from the ethical and sustainable British fashion brand and it introduces the world to a luxury handbag made from mushroom leather. Mycelium, the root-like structure of fungi, made this design possible and Stella McCartney worked with long-term partner Bolt Threads on the project.
Fashion fans will remember first seeing the Frayme Mylo at Paris Fashion Week in October 2021 and it includes memorable details such as an oversized recyclable aluminum chain strap and a statement medallion. Handcrafted by Italian artisans, the mushroom leather bag pays tribute to the Stella McCartney Falabella tote, the brand’s first vegan luxury bag introduced in 2009. Now, the Frayme Mylo is launching at a commercial level this summer, making sustainable alternatives even more accessible.
Fashion fans will remember first seeing the Frayme Mylo at Paris Fashion Week in October 2021 and it includes memorable details such as an oversized recyclable aluminum chain strap and a statement medallion. Handcrafted by Italian artisans, the mushroom leather bag pays tribute to the Stella McCartney Falabella tote, the brand’s first vegan luxury bag introduced in 2009. Now, the Frayme Mylo is launching at a commercial level this summer, making sustainable alternatives even more accessible.
Trend Themes
1. Mushroom Leather Fashion - The use of mycelium to create sustainable and animal-free leather is a disruptive innovation opportunity for the fashion industry.
2. Sustainable Luxury - The introduction of high-end and eco-friendly accessories is a disruptive innovation opportunity for the luxury fashion industry.
3. Collaborative Innovation - Partnering with companies who specialize in sustainable materials is a disruptive innovation opportunity for the fashion industry.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of sustainable and eco-friendly materials to appeal to a growing consumer base interested in environmentally conscious products.
2. Luxury Industry - The luxury industry can incorporate sustainable materials to create high-end, eco-friendly products that cater to a wealthy and environmentally aware consumer base.
3. Materials Industry - The materials industry can invest in eco-friendly materials like mycelium to provide a sustainable and low-waste alternative to traditional leather production.
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