Baobab Avenue is a Search Engine for UK-Based Ethical Fashion Brands
Grace Mahas — August 3, 2022 — Eco
References: baobabave
Baobab Avenue is an ethical search engine allowing consumers to shop confidently from carefully vetted UK-based fashion brands. The platform reviews brands based on transparency and ethics of supply chain, sustainability of materials used, sustainability of production, waste and packaging, and social impact. Baobab Avenue has a range of apparel items for both men and women, including shirts, activewear, skirts, dresses, trousers, leggings, jumpers, purses, jewelry, coats, and jeans -- to name a few.
Baobab Avenue is the brainchild of Lenny and Ceri, who were moved to create the platform after watching the documentary 'True Cost.' After discovering fast fashion's devastating environmental and social impacts, Lenny and Ceri yearned for an easy way to shop for sustainable and ethical fashion. Thus, Baobab Avenue was created.
Baobab Avenue is the brainchild of Lenny and Ceri, who were moved to create the platform after watching the documentary 'True Cost.' After discovering fast fashion's devastating environmental and social impacts, Lenny and Ceri yearned for an easy way to shop for sustainable and ethical fashion. Thus, Baobab Avenue was created.
Trend Themes
1. Sustainable Fashion Platforms - The rise of ethical fashion search engines will disrupt the fashion industry by providing consumers with a platform to shop confidently and sustainably.
2. Transparency Rating Systems - The creation of rating systems based on ethical and sustainable practices can disrupt industries by holding companies accountable for the impact they have on the environment and society.
3. Fast Fashion Alternatives - The availability of curated collections of sustainable apparel items can disrupt the fashion industry by providing consumers a viable alternative to fast fashion.
Industry Implications
1. Fashion - The fashion industry can benefit from the creation of ethical search engines and rating systems, which would encourage brands to adopt more sustainable and ethical practices.
2. Tech - The tech industry can benefit from the development of tools that enable consumers to make ethical and sustainable purchasing decisions, such as ethical search engines and product rating systems.
3. Retail - The retail industry can benefit from the creation of curated collections of sustainable apparel items, which would encourage brands to adopt more sustainable and ethical practices.
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