Brave Search is a Privacy-Protected Alternative to Google
Josh Thompson-Persaud — June 28, 2021 — Tech
Brave Search, a privacy-protecting search engine, recently opened its global beta to the public. Brave, the search engine's publisher, created an independent search index that does not rely on Google's results except in cases of low search results of relevancy. This allows the search engine to avoid Google's surveillance. Additionally, Brave Search will not use algorithms to bias search results to promote privacy and prevent systemic discrimination. Instead, the search engine will host Goggles, an open-source, community-curated ranking model that allows users to create their own search algorithms.
Brave Search will eventually become the default search engine for the Brave Browser. Alongside the free-to-use version of Brave Search, Brave plans to monetize the engine with an ad-inclusive version and an ad-free premium version.
Image Credit: The Verge
Brave Search will eventually become the default search engine for the Brave Browser. Alongside the free-to-use version of Brave Search, Brave plans to monetize the engine with an ad-inclusive version and an ad-free premium version.
Image Credit: The Verge
Trend Themes
1. Privacy-protecting Search Engines - As concerns about online privacy continue to grow, innovations such as Brave Search, which prioritizes user privacy and independent search indexing, offer a promising alternative to Google and other big tech search engines.
2. Community-curated Ranking Models - Brave's use of the open-source community-curated ranking model Goggles, allows for user-created search algorithms, presenting a new opportunity for disruptive innovation in the search engine industry.
3. Ad-inclusive and Ad-free Monetization - Brave plans to monetize its privacy-protecting search engine with an ad-inclusive and an ad-free premium version, which could disrupt the traditional advertising model and create new opportunities for targeted and personalized advertising.
Industry Implications
1. Search Engines - Brave Search's independent indexing, community-curated ranking model, and user privacy-focused features could disrupt the search engine industry, especially for users who want more control over their data.
2. Online Advertising - Brave's ad-inclusive and ad-free premium versions of Brave Search could disrupt the online advertising industry and change the way advertisers target users, offering more privacy-focused and personalized advertising options.
3. Open-source Technology - Brave's use of the open-source Goggles ranking model signals a growing trend in the technology industry toward community-curated and collaborative innovation.
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