Public Image Gives the Fanny Pack a Gun-Like Makeover
Rose Nazarali — August 5, 2009 — Fashion
References: public-image.jp & swipelife
Japanese designers Public Images have given the fanny pack a makeover and created this shoulder strap pouch for men.
Resembling a gun holster, the shoulder strap pouch sits comfortably against the left shoulder with a strap sitting under the chest and around the back.
Public Image's shoulder strap pouch is ideal for carrying wallets, cameras, iPods, and all those other little objects that can fill your pockets.
Implications - Urban-based citizens are constantly traveling by foot or using public transport to maneuver around their city. These consumers seek products that will store their belongings on them, while keeping their hands free to use for other tasks. Companies can design efficient bags or cases for busy, city-dwelling demographics.
Resembling a gun holster, the shoulder strap pouch sits comfortably against the left shoulder with a strap sitting under the chest and around the back.
Public Image's shoulder strap pouch is ideal for carrying wallets, cameras, iPods, and all those other little objects that can fill your pockets.
Implications - Urban-based citizens are constantly traveling by foot or using public transport to maneuver around their city. These consumers seek products that will store their belongings on them, while keeping their hands free to use for other tasks. Companies can design efficient bags or cases for busy, city-dwelling demographics.
Trend Themes
1. Gun-like Pouches - Designing pouches resembling gun holsters creates an opportunity to target consumers that value unique and functional accessories.
2. Hands-free Storage - Developing products that allow consumers to store belongings on them and keep their hands-free helps meet the needs of busy, urban-dwelling demographics.
3. Fashionable Functionality - Creating accessories that not only serve a functional purpose but also offer a trendy and fashionable look can attract style-conscious consumers.
Industry Implications
1. Fashion - The fashion industry can develop stylish and functional accessories that cater to urban-dwelling consumers’ needs for hands-free storage.
2. Travel - The travel industry can introduce gun-like pouches that can store belongings securely while allowing consumers to move around hands-free.
3. Personal Technology - The personal technology industry can produce specialized cases or holsters for gadgets and electronic devices that offer both protection and style.
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