The American Apparel ‘Watercolor Tights' are Colortastic
Luisa Amanda Gomes — February 6, 2010 — Fashion
References: ow.ly
The American Apparel Watercolor tights are the perfect addiction to an outfit that is missing that little extra something. They're bright, colorful and cute.
Even though it may look like you're a clumsy artist that accidently splattered your paints all over your legs, these leggings turned out wonderfully. The watercolor pattern is the finishing touch to add that punch of color to that bland dress or lonely tunic.
Implications - Consumers today relish in being able to express their individual personalities as distinct amongst their peers and other members of society. Businesses that provide their clients with unusual ways to express themselves with the use of everyday products will appeal to a wide audience. Consumers will be drawn to the products that exude personal qualities or characteristics.
Even though it may look like you're a clumsy artist that accidently splattered your paints all over your legs, these leggings turned out wonderfully. The watercolor pattern is the finishing touch to add that punch of color to that bland dress or lonely tunic.
Implications - Consumers today relish in being able to express their individual personalities as distinct amongst their peers and other members of society. Businesses that provide their clients with unusual ways to express themselves with the use of everyday products will appeal to a wide audience. Consumers will be drawn to the products that exude personal qualities or characteristics.
Trend Themes
1. Personalized Self-expression - Businesses can tap into the trend of consumers wanting to express their individual personalities by offering unique products that allow for self-expression.
2. Colorful Fashion Accessories - The popularity of bright, colorful leggings like the American Apparel watercolor tights presents opportunities for businesses to create and market vibrant fashion accessories.
3. Creative Pattern Design - There is a demand for creative and artistic patterns like the watercolor design on leggings, presenting opportunities for businesses to innovate with unique pattern designs.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of personalized self-expression by creating and promoting unique fashion products.
2. Art Supplies - Art supplies industry can explore opportunities to cater to the demand for creative pattern designs by offering innovative materials and tools.
3. E-commerce - The e-commerce industry can leverage the trend of colorful fashion accessories by providing a platform for businesses to sell and market these products online.
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