The New Museum is Selling Kickstarter Projects in Its Gift Shop
Laura McQuarrie — April 28, 2017 — Business
References: kickstarter & psfk
New York City's New Museum and crowdfunding platform Kickstarter are now collaborating on a project that is making it possible for the public to purchase a collection of innovative products that first got their start on Kickstarter straight from the museum's gift shop.
At the New Museum's brick-and-mortar and online gift shop, visitors may purchase everything from empowering action figures specifically designed for young girls to tools that make it possible to measure objects using one's own body. This collaboration with Kickstarter is helping to showcase the museum's examination of the ties between groundbreaking innovations, art and design.
Now more than ever, companies that exist first and foremost online are attempting to captivate new audiences by staging online-to-offline activations as a means of expanding their reach.
At the New Museum's brick-and-mortar and online gift shop, visitors may purchase everything from empowering action figures specifically designed for young girls to tools that make it possible to measure objects using one's own body. This collaboration with Kickstarter is helping to showcase the museum's examination of the ties between groundbreaking innovations, art and design.
Now more than ever, companies that exist first and foremost online are attempting to captivate new audiences by staging online-to-offline activations as a means of expanding their reach.
Trend Themes
1. Crowdfunded Merchandise - The trend of museums collaborating with crowdfunding platforms to sell innovative products in their gift shops create disruptive innovation opportunities for both the museum and the creators.
2. Innovative Products - The trend of museums offering unique and cutting-edge products as part of their merchandise is creating new opportunities for designers and creators to reach a wider audience.
3. Online-to-offline Activations - The trend of online companies organizing offline events and activations is opening up new avenues for engagement and expanding their customer base.
Industry Implications
1. Museums and Galleries - Collaborating with crowdfunding platforms allows museums to diversify their merchandise offerings while supporting innovative projects.
2. Crowdfunding - The collaboration between museums and crowdfunding platforms provides a new distribution channel for crowdfunded products, increasing visibility and sales.
3. Design and Innovation - The trend of museums featuring innovative products in their gift shops creates opportunities for designers and innovators to showcase their work and gain recognition.
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