Amazon Go Grocery Offers "Just Walk Out Shopping"
Laura McQuarrie — February 26, 2020 — Business
References: play.google & nfcw
Amazon applied the technology used in its cashierless Amazon Go convenience stores to the first Amazon Go Grocery store of its kind. The next-gen grocery store in Seattle spans 10,400 square feet and boasts the first-ever "Just Walk Out Shopping" experience—meaning that customers can walk in, pick up what they'd like and walk out.
The staffless grocery store experience begins with but does not rely on the free Amazon Go app. Upon arriving at Amazon Go Grocery, people will scan the QR code to gain entry. Beyond this, people in the store do not need to scan individual items, as Just Walk Out Technology leverages computer vision, sensor fusion and deep learning technology takes care of the rest. Once a shopper has left, they will get a receipt and their Amazon account will be charged for the items they physically left with.
The staffless grocery store experience begins with but does not rely on the free Amazon Go app. Upon arriving at Amazon Go Grocery, people will scan the QR code to gain entry. Beyond this, people in the store do not need to scan individual items, as Just Walk Out Technology leverages computer vision, sensor fusion and deep learning technology takes care of the rest. Once a shopper has left, they will get a receipt and their Amazon account will be charged for the items they physically left with.
Trend Themes
1. Cashierless Shopping - Cashierless shopping experiences like Amazon Go's offer convenience and efficiency for customers.
2. Just Walk Out Technology - The use of Just Walk Out Technology provides an opportunity for companies to streamline in-store shopping experiences in a post-pandemic world.
3. Staffless Stores - Staffless stores may become more prevalent as companies search for ways to reduce labor costs and improve customer experiences.
Industry Implications
1. Retail - Retail companies can benefit from implementing cashierless and staffless shopping experiences to attract tech-savvy and busy consumers in competitive markets.
2. Grocery - The grocery industry can utilize Just Walk Out technology to eliminate long lines, reduce checkout times and ensure the safety of both customers and employees.
3. Technology - Companies involved in developing and implementing Just Walk Out Technology can revolutionize retail and grocery shopping experiences, while also tapping into a growing market.
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