The Hot Lingerie Campaign isn't for Bad Girls Only
Alex Scott — March 18, 2010 — Naughty
References: 0816-design.at & behance.net
Any excuse I can find to look at lingerie-clad women for extended periods of time, I will take it. Even as I am typing these words, I am staring slack-jawed at this campaign. Claudia Lecnik has done a very good job creating the Hot Lingerie Campaign, though it's hard to go wrong by putting gorgeous girls in lacy underwear.
The Hot Lingerie Campaign, like other fancy underwear ads, is quite brilliant because it captures two essential markets: the females who want to look sexy in the garments, and the males who need a gift idea for their wives or girlfriends.
The Hot Lingerie Campaign, like other fancy underwear ads, is quite brilliant because it captures two essential markets: the females who want to look sexy in the garments, and the males who need a gift idea for their wives or girlfriends.
Trend Themes
1. Lingerie Campaigns - There is an opportunity to disrupt the lingerie market by creating campaigns that appeal to both men and women.
2. Gender-inclusive Marketing - Incorporating male consumers in traditionally female-dominated markets such as lingerie can widen the customer base.
3. Visual Marketing - Visual advertising, such as Claudia Lecnik's Hot Lingerie Campaign, continues to be popular and effective in the lingerie industry.
Industry Implications
1. Lingerie Industry - The lingerie industry should consider marketing strategies that attract both genders to expand their customer base.
2. Fashion Industry - The fashion industry has the opportunity to incorporate more gender-inclusive marketing strategies in their campaigns.
3. Advertising Industry - The advertising industry can explore the impact of visual marketing techniques like Claudia Lecnik's Hot Lingerie Campaign on various sectors.
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