The 'Fujifilm Finepix XP' Campaign Promotes its Latest Feature
Meghan Young — January 15, 2012 — Marketing
References: longplay360.br & ibelieveinadv
Capturing genuine candid moments can result in blurry images, but the 'Fujifilm Finepix XP' campaign shows that will not be the case with this camera. Amateur photographers will not have to stop the action in order to shoot the best possible photo, freezing the moment forever.
Conceived and executed by Longplay 360, an ad agency based in Sao Paolo, Brazil, the Fujifilm Finepix XP campaign centers around images of children, who are perfect examples of unexpected energy and unpredictable movement. Parents armed with the Finepix XP shock system can be assured that “nothing shakes [their] photos,” as the ad campaign’s tag line states.
The Fujifilm Finepix XP campaign features crisp captures that would make any person proud.
Conceived and executed by Longplay 360, an ad agency based in Sao Paolo, Brazil, the Fujifilm Finepix XP campaign centers around images of children, who are perfect examples of unexpected energy and unpredictable movement. Parents armed with the Finepix XP shock system can be assured that “nothing shakes [their] photos,” as the ad campaign’s tag line states.
The Fujifilm Finepix XP campaign features crisp captures that would make any person proud.
Trend Themes
1. Candid Photography - The trend of capturing genuine candid moments without compromising image quality presents an opportunity for innovative camera features or accessories.
2. Shock System - The trend of using shock absorption technology in cameras opens up possibilities for disruptive innovation in the camera industry, ensuring clear and shake-free photos.
3. Child-centric Photography - The trend of featuring children in photography campaigns highlights the demand for cameras that can capture the unpredictable movements and energy of young subjects.
Industry Implications
1. Camera Technology - The camera technology industry can explore the development of innovative features that enable capturing candid moments and offer shock absorption to enhance image quality.
2. Photography Accessories - The market for photography accessories has an opportunity to create shock systems or stabilizers that can be used with existing cameras to eliminate blur caused by movement.
3. Advertising and Marketing - The advertising and marketing industry can leverage the child-centric photography trend to create campaigns that resonate with parents seeking to capture unforgettable moments of their children.
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