The British Airways Goodbye Winter Sale Campaign Promotes Flight Discounts
Meghan Young — January 12, 2012 — Marketing
References: bartleboglehegarty & ibelieveinadv
There are a lot of people who are looking for an affordable way to escape the cold weather and the British Airways Goodbye Winter Sale ad campaign could very well be their ticket out. The sale includes cheap flights to Florida, New York, the Caribbean and other European cities. Although there might be cold weather in some of these destinations, it will still be a welcomed diversion from one's own chilly city.
The British Airways Goodbye Winter Sale ad campaign was created by BBH, an ad agency based in the United Kingdom. It revolves around some iconic tourist images that have been iced over. For instance, the Caribbean flight discount ad features an icy palm tree.
The British Airways Goodbye Winter Sale ad campaign was created by BBH, an ad agency based in the United Kingdom. It revolves around some iconic tourist images that have been iced over. For instance, the Caribbean flight discount ad features an icy palm tree.
Trend Themes
1. Escape the Winter Promotions - Opportunity for airlines and travel companies to create promotional campaigns offering discounts to popular winter escape destinations.
2. Iconic Imagery Subversion - Opportunity for creative ad agencies to leverage iconic imagery associated with specific travel destinations and subvert them with elements signifying cold or winter weather.
3. Geo-specific Targeted Promotions - Opportunity for travel companies to employ targeted promotional campaigns aimed towards specific geographies to promote travel to popular winter escape destinations.
Industry Implications
1. Airline Companies - Opportunity for airline companies to capitalize on seasonal travel trends and create promotional campaigns offering discounted fares for winter escape destinations.
2. Travel Agencies - Opportunity for travel agencies to partner with airlines and create bundled package deals for winter escape destinations to drive sales and offer greater value to consumers.
3. Digital Advertising - Opportunity for digital advertising agencies to create targeted and personalized ads that cater to consumer preferences, promoting winter escape destinations and encouraging travel.
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