Audible for Dogs is a Curated Playlist That Relaxes Anxious Pups
Ellen Smith — August 9, 2017 — Lifestyle
References: mobile.audible & engadget
Audible for Dogs is a new service offered by the proclaimed Podcast channel that's helping anxious furry friends feel more comfortable.
Leaving your canine companion at home while you go to work can be an upsetting experience, especially if your pup is nervous or noisy without your presence. To help dogs relax, Audible is offering a series of Podcasts designed specifically for calming animals. The Podcast series is curated by the Dog Whisperer Cesar Milan, whose Dog Psychology Center reported that podcasts are more effective in reducing stress than music. The Podcast titles, which range from 'Born a Crime' by Trevor Noah to 'A Dog's Purpose' by W. Bruce Cameron, were all hand-selected by the dog expert and allegedly contain the right audio profiles to help relax dogs.
Leaving your canine companion at home while you go to work can be an upsetting experience, especially if your pup is nervous or noisy without your presence. To help dogs relax, Audible is offering a series of Podcasts designed specifically for calming animals. The Podcast series is curated by the Dog Whisperer Cesar Milan, whose Dog Psychology Center reported that podcasts are more effective in reducing stress than music. The Podcast titles, which range from 'Born a Crime' by Trevor Noah to 'A Dog's Purpose' by W. Bruce Cameron, were all hand-selected by the dog expert and allegedly contain the right audio profiles to help relax dogs.
Trend Themes
1. Audible for Dogs - Audible's curated Podcast series for calming anxious dogs
2. Podcasts for Pets - A growing trend of audio content being created for pets to alleviate stress and anxiety
3. Pet-tech - Emerging technologies being developed specifically for pets to improve their health and well-being
Industry Implications
1. Entertainment - Opportunity to create more pet-friendly entertainment content that helps them feel more relaxed
2. Pet Care - The pet care industry can integrate more tech-based solutions such as podcasts to improve the health and well-being of animals
3. Audio-streaming - Incorporation of pet-centric audio streaming platforms and services to better serve pet owners and their furry companions
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