Village Cinemas in Melbourne is Equipped with Fog Machines and Mechanic Seats
Ellen Smith — October 28, 2017 — Tech
References: 4ddynamiccinema & tenplay.au
Village Cinemas in Melbourne is using technology to enhance the storytelling narratives that movie screenings provide, by creating a fully immersive 4D cinema.
The screenings aim to help a guest 'feel' the movie experience, by incorporating a variety of mediums that complement what the viewer sees on the screen. The cinemas are equipped with integrated misting machines, which are fastened to the back of every chair that can release fog, to match the film's ominous environment, or scents, to help take "escapism to the next level." In addition, the theater is equipped with strobe lighting and mechanic chairs, which can suddenly rock back and forth.
The immersive 4D cinema enhances the movie-going experience, adding a deeper layer of emotional involvement, while competing with more intimate forms of narrative technology, like virtual and augmented reality.
The screenings aim to help a guest 'feel' the movie experience, by incorporating a variety of mediums that complement what the viewer sees on the screen. The cinemas are equipped with integrated misting machines, which are fastened to the back of every chair that can release fog, to match the film's ominous environment, or scents, to help take "escapism to the next level." In addition, the theater is equipped with strobe lighting and mechanic chairs, which can suddenly rock back and forth.
The immersive 4D cinema enhances the movie-going experience, adding a deeper layer of emotional involvement, while competing with more intimate forms of narrative technology, like virtual and augmented reality.
Trend Themes
1. Immersive 4D Experiences - The use of integrated misting machines, strobe lighting, and mechanic chairs in entertainment spaces creates a fully immersive experience.
2. Sensory Technology - The use of scents and fog machines in cinemas makes the experience more interactive and could be applied to other industries.
3. Competition with Virtual and Augmented Reality - Immersive 4D experiences are in competition with virtual and augmented reality made available for consumers.
Industry Implications
1. Entertainment Industry - The integration of sensory technologies in movie theaters could revolutionize the entire entertainment industry through immersive experiences.
2. Tourism and Theme Parks - Sensory technology could also be used in the tourism industry and theme parks to create a more interactive and immersive experience for visitors.
3. Gaming Industry - The gaming industry can use sensory technology to make the user experience truly immersive and interactive.
1
Score
Popularity
Activity
Freshness
