Pantene Sets Out to Prove That 'Dandruff is Not Appetizing'
Michael Hines — July 8, 2010 — Fashion
Pantene has created dandruff salt shakers to show that while dandruff is disgusting on your scalp, it is even more disgusting on your food.
These salt shakers were created to advertise Pantene's anti-dandruff shampoo. Creative marketing campaigns, like these dandruff salt shakers, make me incredibly happy. I love to see companies break out of the normal print and commercial ads and do something that's sure to stand out.
Implications - My doctor will be happy to know that the dandruff shaker may very well be what finally turns me off salt forever. This disgusting yet clever object is definitely a great gag piece.
These salt shakers were created to advertise Pantene's anti-dandruff shampoo. Creative marketing campaigns, like these dandruff salt shakers, make me incredibly happy. I love to see companies break out of the normal print and commercial ads and do something that's sure to stand out.
Implications - My doctor will be happy to know that the dandruff shaker may very well be what finally turns me off salt forever. This disgusting yet clever object is definitely a great gag piece.
Trend Themes
1. Creative Marketing Campaigns - There is a disruptive innovation opportunity for companies to explore creative and attention-grabbing marketing campaigns, like Pantene's dandruff salt shakers.
2. Unconventional Advertising Methods - There is potential for disruptive innovation in exploring unconventional advertising methods, such as using unique and unexpected products like dandruff salt shakers.
3. Interactive Product Promotion - There is an opportunity to disrupt the way products are promoted by creating interactive and engaging promotional items, like Pantene's dandruff salt shakers.
Industry Implications
1. Advertising - The advertising industry can benefit from disruptive innovation in creating unconventional and attention-grabbing campaigns, like using dandruff salt shakers.
2. Personal Care - The personal care industry can explore disruptive innovation in interactive product promotions to create unique and engaging experiences, like Pantene's dandruff salt shakers.
3. Food and Beverage - The food and beverage industry can take advantage of disruptive innovation by exploring unique and unexpected product tie-ins, such as incorporating dandruff salt shakers in advertising campaigns.
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