Neat Cheeks' Face Wipes for Kids Makes Cleaning Up Messes Sweet
Laura McQuarrie — April 22, 2015 — Eco
References: neatcheeks & sharktankblog
Danielle Stangler and Julia Rossi developed Neat Cheeks, a naturally flavored face wipe for kids that reduces fussiness when messes need to be cleaned up. As a mother, Stangler came across the idea when she asked her husband to dip a cloth before wiping the face of their 18-month-old child—it turns out, the napkin was actually dipped in lemonade and the child liked it.
Inspired by this, the two momtrepreneurs wanted to cut out the chemical smell and formula that many face wipes contain. Instead, the flavors and sweeteners used in Neat Cheeks are 100% natural, including gentle ingredients like stevia, purified water, aloe and honeysuckle.
As well as putting an emphasis on a product that's as natural as can be, the face wipes for kids are made in the United States in a solar-powered facility.
Inspired by this, the two momtrepreneurs wanted to cut out the chemical smell and formula that many face wipes contain. Instead, the flavors and sweeteners used in Neat Cheeks are 100% natural, including gentle ingredients like stevia, purified water, aloe and honeysuckle.
As well as putting an emphasis on a product that's as natural as can be, the face wipes for kids are made in the United States in a solar-powered facility.
Trend Themes
1. Flavored Face Wipes for Kids - Natural and innovative facial wipes for children come with unique flavors and ingredients to make cleaning messes fun and fuss-free for children.
2. Natural and Organic Products for Kids - New ideas and technologies from the natural and organic industry can be utilized to create new products for children that emphasize health, safety, and ecologically responsible sourcing and packaging.
3. Momtrepreneur Products - Mom-led entrepreneurial endeavors offer an untapped market of new ideas for family-oriented products that prioritize health, safety, and convenience.
Industry Implications
1. Baby and Childcare Products - Manufacturers and retailers of baby and childcare products can create new and innovative lines of face wipes, as well as draw inspiration from natural and organic trends.
2. Natural and Organic Products - Producers and retailers of natural and organic products can branch out into the children's market, creating new and creative lines of facial wipes that are eco-friendly, safe, and utilize sustainable ingredients.
3. Entrepreneurship and Small Business - New business ventures that emphasize health, safety and convenience for families can be supported and expanded to create a diverse economy that enriches communities across the country.
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