Cosmetics employ food-inspired packaging to communicate indulgence
Implications - Considering skincare products are already associated with decadence, it come as no surprise that this concept is taken literally with food-inspired cosmetics packaging. In an attempt to communicate luxury without the use of dated, "traditionally pretty" packaging aesthetics, cosmetics companies of today are aiming for a level of kitsch that will satisfy both those seeking quality products and fun.
Trend Themes
1. Food-inspired Packaging - Cosmetics companies are using food-inspired packaging to communicate luxury and indulgence.
2. Replicating Edible Items in Skincare - Skincare products are now replicating edible items such as caviar to create an air of sophistication and elegance.
3. Texture in Manicures - Adding texture to manicures is becoming a popular trend, drawing inspiration from elegant hors d'oeuvres and adding a rich element of luxury.
Industry Implications
1. Cosmetics - The cosmetics industry can take advantage of food-inspired packaging and replicating edible items in skincare to create a luxurious and indulgent appeal.
2. Fashion - The fashion industry can incorporate the trend of adding texture in manicures to create a sense of luxury and sophistication in fashion accessories.
3. Gift - The gift industry can use the trend of food-inspired packaging to create a unique and fun gifting experience to attract customers.
