The BEHR ColorSmart App Helps Home Owners Select the Ideal Paint Shade
Jana Pijak — July 15, 2019 — Tech
References: behr & apps.apple
The BEHR ColorSmart app makes the process of at-home paint selection easier than ever before with its database of BEHR colors -- a library spanning over 2500 shades across the brand's four signature ranges.
Each color can be previewed inside different room settings or on exterior facades, allowing those experimenting to share virtual design projects with loved ones and to order their favorite shade conveniently via an accompanying app. Once tested and ordered, selections can be conveniently picked up across Home Depot's Behr Solution Center locations.
In addition to testing a vast color library, BEHR ColorSmart app users can test its intuitive Color Match feature or "save their favorite colors, room images, palettes, calculations and store locations to their iOS device."
Each color can be previewed inside different room settings or on exterior facades, allowing those experimenting to share virtual design projects with loved ones and to order their favorite shade conveniently via an accompanying app. Once tested and ordered, selections can be conveniently picked up across Home Depot's Behr Solution Center locations.
In addition to testing a vast color library, BEHR ColorSmart app users can test its intuitive Color Match feature or "save their favorite colors, room images, palettes, calculations and store locations to their iOS device."
Trend Themes
1. Curated Paint-matching Apps - Disruptive innovation opportunity: Develop a paint-matching app that curates colors from multiple brands and allows users to preview them in different room settings.
2. Virtual Design Projects - Disruptive innovation opportunity: Create a platform that enables users to collaborate on virtual design projects, sharing color selections and ideas.
3. Convenient Paint Ordering and Pickup - Disruptive innovation opportunity: Launch an app that allows users to order paint online and pick up their selections conveniently from nearby stores.
Industry Implications
1. Mobile App Development - Disruptive innovation opportunity: Develop innovative mobile apps that enhance the paint selection and ordering process.
2. Interior Design - Disruptive innovation opportunity: Integrate technology into interior design processes to simplify color selection and project collaboration.
3. Home Improvement Retail - Disruptive innovation opportunity: Improve the paint ordering experience by integrating online platforms and convenient pickup options.
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