Más Veggies Taqueria is a Delivery-Only Concept from Veggie Grill
Riley von Niessen — January 20, 2021 — Lifestyle
References: fastcasual
With the launch of Más Veggies Taqueria, Veggie Grill is joining the growing number of American restaurant chains that have launched delivery-only concept restaurants that make it easier for customers to find dishes that appeal to them.
Though Veggie Grill already provides plenty of healthy plant-based meal options through its regular menu, Más Veggies Taqueria has allowed the chain to further expand this focus so that it can bring new Mexican-inspired dishes to its customers through a streamlined ordering platform. Más Veggies Taqueria's menu spotlights nachos, burritos, bowls, tacos, and much more—with many dishes made with Beyond Meat's protein offerings.
In addition to allowing the company to focus more closely on its plant-based dishes, the virtual concept helps it to supplement its revenue in light of the COVID-19 in-restaurant capacity restrictions.
Image Credit: Veggie Grill
Though Veggie Grill already provides plenty of healthy plant-based meal options through its regular menu, Más Veggies Taqueria has allowed the chain to further expand this focus so that it can bring new Mexican-inspired dishes to its customers through a streamlined ordering platform. Más Veggies Taqueria's menu spotlights nachos, burritos, bowls, tacos, and much more—with many dishes made with Beyond Meat's protein offerings.
In addition to allowing the company to focus more closely on its plant-based dishes, the virtual concept helps it to supplement its revenue in light of the COVID-19 in-restaurant capacity restrictions.
Image Credit: Veggie Grill
Trend Themes
1. Virtual Restaurants - Explore the possibility of launching a delivery-only restaurant utilizing streamlined ordering platforms targeting specific cuisine and dietary preferences.
2. Plant-based Cuisine - Invest in developing innovative plant-based dishes using protein alternatives such as Beyond Meat to expand healthy and environmentally friendly menu options.
3. Revenue Diversification - Strategize and diversify revenue streams for restaurants by launching virtual sub-brands or alternative ordering platforms to supplement revenue lost due to the pandemic's in-restaurant capacity restrictions.
Industry Implications
1. Food Delivery - Food delivery companies can seek partnerships with virtual restaurants to expand their offerings and provide customers with healthier options.
2. Food Manufacturing - Food manufacturers can explore partnerships with restaurants to co-create new plant-based protein offerings that cater to the growing demand for healthier and sustainable food options.
3. Technology - Technology companies can develop innovative ordering platforms that streamline delivery-only virtual restaurant operations, making it easier for customers to explore cuisines they enjoy and engage with restaurants they trust.
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