Natty Light Debuts the 'Flight to Nowhere' to Quench Travel Desires
Grace Mahas — October 7, 2020 — World
References: instagram
Natural Light is offering a new private jet experience, dubbed 'Natural Flight.' The experience is designed to quench consumer's need to travel without actually leaving their city; voyagers will take off and land in the exact same location. The Natural Flight is a "flight to nowhere" designed to give one lucky fan all the luxuries of a private jet, including TVs, gaming systems, comfort food, and Natty Light beer.
“Whether it’s concerts or life on campus, cancellations have become an unfortunate new normal for our fans these past six months. When airlines began selling flights to nowhere, we knew it was our chance to create another unique experience for the Natty community,” said Daniel Blake, Vice President of US Value Brands at Anheuser-Busch. “So, we’re offering the chance for the ultimate change of scenery to our fans, who now more than ever, deserve some excitement back in their lives.”
Fans over the age of 20 can enter to win the Natural Flight for them and a group of friends by posting on social media what they would name their private jet and why with the hashtags #NaturalFlight ad #Contest. The contest is open until October 20th, 2020
Image Credit: Natural Light
“Whether it’s concerts or life on campus, cancellations have become an unfortunate new normal for our fans these past six months. When airlines began selling flights to nowhere, we knew it was our chance to create another unique experience for the Natty community,” said Daniel Blake, Vice President of US Value Brands at Anheuser-Busch. “So, we’re offering the chance for the ultimate change of scenery to our fans, who now more than ever, deserve some excitement back in their lives.”
Fans over the age of 20 can enter to win the Natural Flight for them and a group of friends by posting on social media what they would name their private jet and why with the hashtags #NaturalFlight ad #Contest. The contest is open until October 20th, 2020
Image Credit: Natural Light
Trend Themes
1. Virtual Travel Experiences - There is an opportunity for travel and hospitality industries to create virtual travel experiences amidst ongoing travel restrictions and cancellations.
2. Luxury Staycations - Luxury or unique staycations can be an opportunity for hotels and resorts to cater to consumers' desire to travel without leaving their city.
3. Branded Experiences - Creating unique, branded experiences like the Natural Flight can be a way for companies to engage with their fans and offer them exciting opportunities during these uncertain times.
Industry Implications
1. Travel and Hospitality - Travel and hospitality industries can leverage virtual travel experiences, unique staycations, and branded experiences to cater to consumers' needs and desires during the pandemic.
2. Beverage - Beverage companies can explore branded experiences and partnerships as a way to engage with their customers and offer them unique experiences like the Natural Flight.
3. Social Media - Social media platforms can continue to play a role in promoting and sharing these unique, branded experiences like the Natural Flight for their users to participate in and engage with.
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