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This Lady Gaga Spoof Describes Users' Desire to be Famous on Tumblr

— September 17, 2013 — Pop Culture
Franchesca Ramsey, who goes by by the username "Chescaleigh" across the Internet, created this Lady Gaga spoof in the style of 'Applause' to accurately portray that Tumblr users' want to have large followings and numbers of "reblogs" on the blogging platform.

This Lady Gaga 'Applause' parody is aptly titled 'Reblogs' and describes the how people want to be "Tumblr famous" and have their content spread virally across Tumblr by being shared time and time again.

Lady Gaga's song describes how she "lives for the applause," support and encouragement from her fans. Alike Lady Gaga's song, Ramsey's parody describes how she and many other Tumblr users "live for the reblogs" and the attention and from followers. This hilarious Lady Gaga spoof shows an obsession with online sharing and receiving attention for content posted.
Trend Themes
1. Obsession with Online Sharing - Opportunity for platforms to create innovative features that incentivize and reward users for sharing content.
2. Desire for Viral Spread - Opportunity for marketers to create strategies that encourage users to share content repeatedly and increase its reach.
3. Longing for Online Fame - Opportunity for platforms to provide tools and resources for users to enhance their online presence and build a large following.
Industry Implications
1. Social Media Platforms - Platforms can develop new features and algorithms to promote content virality and engage users in sharing.
2. Digital Marketing - Marketers can explore strategies to tap into the desire for viral spread and create campaigns that leverage the power of online sharing.
3. Personal Branding - Professionals can offer services and resources to help individuals build a strong online presence and establish themselves as influencers in their respective fields.
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