The Brand Rude Clothing Reveals Unkind Futures Through its Fashion
Ashley Noelle Lesiak — November 11, 2013 — Fashion
Rude clothing removes any doubt about your future. This black and white sweatshirt from design collective ‘1992’ helps you tell haters exactly where they’re going and what you think of them. Decked out in psychic images and Egyptian designs such as cards, crescent moons, crystal balls, all-seeing eyes and Egyptian iconography, this shirt definitely knows what it’s saying.
Despite the mystic motifs, this snarky style has a bit of a 90s grunge thing going on, hence the name of the label ‘1992.' It’s cool for chilling in or confronting your enemies, but maybe don’t wear it to meet your girlfriend’s parents. This probably also isn’t the best gift for your emo little brother. Other than that, it’s perfect for hitting your enemies where it hurts, by telling them their sad truth and showcasing your sweet sense of style.
Despite the mystic motifs, this snarky style has a bit of a 90s grunge thing going on, hence the name of the label ‘1992.' It’s cool for chilling in or confronting your enemies, but maybe don’t wear it to meet your girlfriend’s parents. This probably also isn’t the best gift for your emo little brother. Other than that, it’s perfect for hitting your enemies where it hurts, by telling them their sad truth and showcasing your sweet sense of style.
Trend Themes
1. Snarky Fashion - Disruptive innovation opportunity: Create a line of clothing that combines snarky and sarcastic statements with trendy designs.
2. Psychic Imagery - Disruptive innovation opportunity: Develop a line of products that incorporate psychic images and symbols to appeal to a mystically inclined audience.
3. 90s Grunge Revival - Disruptive innovation opportunity: Reintroduce 90s grunge fashion with a modern twist to cater to nostalgic consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce a new fashion brand that focuses on snarky, psychic-inspired designs.
2. Apparel - Disruptive innovation opportunity: Launch a line of sarcastic sweatshirts and other apparel items to target consumers with a rebellious sense of humor.
3. Gifts and Novelties - Disruptive innovation opportunity: Design and produce unique and edgy gift items that feature snarky, psychic-themed designs.
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