The Stihl Leaf Blowers Campaign is Cute, Clever and Creative
Meghan Young — January 31, 2012 — Marketing
References: publicis & ibelieveinadv
The Stihl Leaf Blowers campaign shows just how "incredibly powerful, surprisingly quiet" these outdoor machines really are. Stated right in the tag line, this phrase is illustrated through the use of a few adorably violated gnomes. The leaf blower manages to clear the lawn of leaves as well as lift up the skirt of one lady gnome and blow the hats off of the other two.
Conceived and executed by Publicis, an advertising agency based in Johannesburg, South Africa, the Stihl Leaf Blowers campaign is cute, clever and creative. Photographed by Paul Shiakallis with post production by Remmert Steyn, the gnomes look genuinely shocked at their unfortunate predicament. This bit of indulgence in fantasy will attract a larger demographic.
The Stihl Leaf Blowers campaign was art directed by Martin Schlumpf.
Conceived and executed by Publicis, an advertising agency based in Johannesburg, South Africa, the Stihl Leaf Blowers campaign is cute, clever and creative. Photographed by Paul Shiakallis with post production by Remmert Steyn, the gnomes look genuinely shocked at their unfortunate predicament. This bit of indulgence in fantasy will attract a larger demographic.
The Stihl Leaf Blowers campaign was art directed by Martin Schlumpf.
Trend Themes
1. Outdoor Equipment - Disruptive innovation opportunity: Create powerful and quiet outdoor machinery that offers unique and creative advertising campaigns.
2. Fantasy Advertising - Disruptive innovation opportunity: Explore the use of fantasy elements in advertising campaigns to capture the attention of a larger demographic.
3. Creative Photography - Disruptive innovation opportunity: Utilize creative photography techniques to showcase products in unique and captivating ways.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Innovate and experiment with new and creative advertising strategies to engage consumers in a memorable way.
2. Outdoor Power Equipment - Disruptive innovation opportunity: Develop outdoor power equipment that combines power and quietness, providing a unique selling point in the market.
3. Photography - Disruptive innovation opportunity: Explore new photography techniques and styles to create visually striking and attention-grabbing product photography.
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