The TIKY ADV Campaign Illustrates the Motto 'Grow With Us'
Meghan Young — February 27, 2013 — Marketing
References: tikyadv & ibelieveinadv
While the TIKY ADV campaign could be documenting the start of a gnome invasion, there is a simpler and more realistic explanation for the horde of adorable dwarf figurines roaming around the urban streets of Milan, Italy. They are simply illustrating the company's motto, "Grow with us." The yellow-capped gnome happens to be the brand's mascot.
Created by the firm itself, the TIKY ADV campaign targets clients who have small and medium budget. A burgeoning communication agency, it is only natural that they would want to stay small until they, or their gnomes, have grown to be much more sizeable. As it is, since its founding back in 2009, TIKY ADV has worked for such companies as Armando Testa, FCA!, Leo Burnett, Red Cell and TBWA.
Created by the firm itself, the TIKY ADV campaign targets clients who have small and medium budget. A burgeoning communication agency, it is only natural that they would want to stay small until they, or their gnomes, have grown to be much more sizeable. As it is, since its founding back in 2009, TIKY ADV has worked for such companies as Armando Testa, FCA!, Leo Burnett, Red Cell and TBWA.
Trend Themes
1. Gnome Marketing - Disruptive innovation opportunity: Brands can leverage the popularity of gnome figurines as mascots to create unique and memorable marketing campaigns.
2. Urban Advertising - Disruptive innovation opportunity: Exploring unconventional advertising methods, such as placing dwarf figurines in urban spaces, to capture the attention of consumers in a crowded marketplace.
3. Budget-friendly Campaigns - Disruptive innovation opportunity: Developing creative and effective advertising strategies that cater to small and medium-sized businesses with limited budgets, allowing them to compete with larger competitors.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Incorporating unique and unconventional advertising techniques to stand out in a highly competitive industry.
2. Brand Mascots - Disruptive innovation opportunity: Designing memorable and distinctive brand mascots, such as gnome figurines, to enhance brand recognition and engagement.
3. Communication Agencies - Disruptive innovation opportunity: Providing specialized and customized services for small and medium-sized businesses, addressing their unique communication needs and budget constraints.
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