The Free People ‘Pet Project’ Collection is Sure to Excit
Ariel Weber — November 5, 2012 — Lifestyle
References: phillypaws.org & bloglovin
Free People’s usual line of bohemian-chic fashion has branched off into the pet world with its ‘Pet Project’ collection featuring eco-friendly pet accessories. Collaborating with Philadelphia’s largest animal shelter ‘Paws,’ the eco-friendly line of pet accessories and beds makes for a perfect addition to any furry critter's collection.
Practicing what they preach, all the pet models featured in the lookbook are rescued and adopted animals who have been selected to showcase its accessories. Using leather and Aztec themes on their collars and patchwork on their beds, Free People still stays in line with its hippie-chic fashion line. Further, all of the profits made from the vintage flag bed, which is made from recycled material, are being donated to the animal shelter.
Mixing practical-chic with eco-friendliness, the Pet Project collection is a line that any pet lover could get behind.
Practicing what they preach, all the pet models featured in the lookbook are rescued and adopted animals who have been selected to showcase its accessories. Using leather and Aztec themes on their collars and patchwork on their beds, Free People still stays in line with its hippie-chic fashion line. Further, all of the profits made from the vintage flag bed, which is made from recycled material, are being donated to the animal shelter.
Mixing practical-chic with eco-friendliness, the Pet Project collection is a line that any pet lover could get behind.
Trend Themes
1. Eco-friendly Pet Accessories - The rise of eco-friendly pet accessories presents opportunities for businesses to incorporate sustainable materials and practices into their product lines.
2. Collaborative Pet Industry - Collaborations between fashion and pet industries, such as Free People and Paws, can offer innovative avenues for product development and marketing.
3. Charitable Pet Products - Companies can differentiate themselves by personalizing their product lines and donating portions of profits to animal shelters and rescue organizations.
Industry Implications
1. Fashion Industry - The fashion industry can expand into the pet accessories market by collaborating with pet industry organizations and developing eco-friendly and innovative product lines.
2. Pet Industry - The pet industry can adapt to changing consumer preferences towards sustainability and collaborations with fashion industries by incorporating eco-friendly materials and practices and pursuing partnerships.
3. Charitable Organizations - Charitable organizations and animal shelters can form mutually beneficial partnerships with companies to promote animal welfare while also generating revenue through the sale of pet accessories.
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