Serena Confalonieri's Mothers Day Furniture Represents Stereotypes
Laura McQuarrie — April 30, 2014 — Art & Design
References: serenaconfalonieri & mocoloco
Bringing warmth to mass-produced Scandinavian objects with handicrafts, the 'I Love Mom Furniture' series by Serena Confalonieri is a perfect Mother's Day furniture collection.
Like an overbearing parent, the addition of the needlecraft-like knotted rope totally takes over the forms of the furniture pieces and Confalonieri uses it as a representation of a stereotypical Italian traits. With the addition of a cross-stich covering, the armchair comes to represent "laziness" and Confalonieri turns a basic wooden stepladder into a more comfortable kneeling stool with an attached rug to reference the Catholic religion.
As well as playing off some of these stereotypes, the very name of the collection draws from iconic "I Love Mom" tattoos, which also ties in nicely with the nautical theme that's carried throughout the series by the knotted rope.
Like an overbearing parent, the addition of the needlecraft-like knotted rope totally takes over the forms of the furniture pieces and Confalonieri uses it as a representation of a stereotypical Italian traits. With the addition of a cross-stich covering, the armchair comes to represent "laziness" and Confalonieri turns a basic wooden stepladder into a more comfortable kneeling stool with an attached rug to reference the Catholic religion.
As well as playing off some of these stereotypes, the very name of the collection draws from iconic "I Love Mom" tattoos, which also ties in nicely with the nautical theme that's carried throughout the series by the knotted rope.
Trend Themes
1. Handicraft-touch Furniture - Manufacturers can integrate handicraft-style elements into their furniture designs to add warmth and character to mass-produced objects.
2. Stereotype-inspired Design - Designers can use stereotypical elements inspired by cultures to add uniqueness and create a statement in their furniture pieces.
3. Nostalgia-inspired Collections - Creating furniture designs that draw inspiration from nostalgic elements can evoke strong emotions and resonate with consumers.
Industry Implications
1. Furniture Manufacturing - Manufacturers can adopt the use of handicraft elements in their furniture production to create more personalized and characterful pieces.
2. Interior Design - Interior designers can incorporate stereotype-inspired design elements in their projects to create unique experiences for their clients.
3. Retail - Retailers can leverage nostalgia-inspired furniture collections to cater to consumers' sentimental values and create a deeper emotional connection with them.
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