Adobe's Logo Remix Shows a Pixel from 100 Artists' Artwork
Laura McQuarrie — April 11, 2014 — Marketing
References: youtube & creativecriminals
The 'Adobe: Logo Remix' project invited 100 different artists around the world to reinterpret Adobe's iconic logo in their own style. From there, Adobe set up a lighting display with 100 lights, with each one dedicated to a different artist.
Each of the handcrafted lighting cubes was designed to show off a single color, which represented the same color that an artist's mouse was hovering over at that exact moment, as they remotely shared the work they were doing with the use of Adobe's software programs.
The lighting display starts off as a colorful illuminated display, but it then morphs into an all red and white depiction of the Adobe logo, which is a clever way to show what Adobe can do for artists and vice versa.
Each of the handcrafted lighting cubes was designed to show off a single color, which represented the same color that an artist's mouse was hovering over at that exact moment, as they remotely shared the work they were doing with the use of Adobe's software programs.
The lighting display starts off as a colorful illuminated display, but it then morphs into an all red and white depiction of the Adobe logo, which is a clever way to show what Adobe can do for artists and vice versa.
Trend Themes
1. Artistic Logo Remix - The trend of artists reinterpreting iconic logos in their own style is disrupting the traditional concept of logo design, creating unique and visually captivating brand identities.
2. Interactive Lighting Displays - The trend of using lighting displays to interactively showcase artwork and brand logos is revolutionizing the way brands engage with their audiences, creating immersive and memorable experiences.
3. Remote Collaboration in Art - The trend of remote collaboration in art, facilitated by software programs like Adobe, is breaking down geographical barriers and allowing artists from around the world to work together and create innovative pieces.
Industry Implications
1. Graphic Design - The graphic design industry can leverage the trend of artistic logo remix to create refreshing and contemporary brand identities for clients, helping them stand out in competitive markets.
2. Experiential Marketing - The experiential marketing industry can capitalize on the trend of interactive lighting displays to create captivating brand experiences that leave a lasting impression on consumers, driving brand awareness and loyalty.
3. Collaborative Software - The collaborative software industry, represented by companies like Adobe, can further develop and enhance their tools to better facilitate remote collaboration in art, enabling artists to seamlessly work together regardless of their location.
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