Tumblr's Reblog Book Club Helps Fans and Authors Connect
Laura McQuarrie — January 14, 2014 — Marketing
References: reblogbookclub.tumblr & reblogbookclub.tumblr
The Reblog Book Club is Tumblr’s official book club that’s now into its second book. The online book club was first introduced in September 2013 and after a hugely successful response to the club’s first read-along of Rainbow Rowell’s ‘Fangirl,’ the club announced that its second book for January 2014 will be ‘The Impossible Knife of Memory’ by Laurie Halse Anderson.
Tumblr users can participate in the discussion in two ways, by submitting content to the Reblog Book Club account or posting their own content using the “reblogbookclub” hashtag.
After the book titles are announced, the Reblog Book Club posts a discussion schedule for a few chapters at a time, which is meant to keep people on the same pages and discourage spoilers from getting out. Unlike a traditional book club, participating users are encouraged to take advantage of Tumblr’s numerous ways to post by sharing their interpretations through text, videos, notable quotes, fan art and photos. As well, the Reblog Book Club gives fans a way to interact directly with the authors of the books by sending questions to the account’s Tumblr Ask Box.
Tumblr users can participate in the discussion in two ways, by submitting content to the Reblog Book Club account or posting their own content using the “reblogbookclub” hashtag.
After the book titles are announced, the Reblog Book Club posts a discussion schedule for a few chapters at a time, which is meant to keep people on the same pages and discourage spoilers from getting out. Unlike a traditional book club, participating users are encouraged to take advantage of Tumblr’s numerous ways to post by sharing their interpretations through text, videos, notable quotes, fan art and photos. As well, the Reblog Book Club gives fans a way to interact directly with the authors of the books by sending questions to the account’s Tumblr Ask Box.
Trend Themes
1. Online Book Clubs - Opportunity to create online book clubs that utilize social media platforms to facilitate discussion and engagement with readers and authors.
2. Interactive Reading Experiences - Opportunity to enhance the reading experience by providing platforms for readers to share interpretations, fan art, and interact directly with authors.
3. Social Media Engagement - Opportunity to leverage social media platforms for community building and engagement around shared interests like books and literature.
Industry Implications
1. Publishing - Disruptive innovation opportunities for publishers to create online platforms that bring readers and authors together, fostering a sense of community and enhancing the reading experience.
2. Social Media - Disruptive innovation opportunities for social media platforms to cater to specific communities and interests, providing tools for engagement and facilitating discussions.
3. Technology - Disruptive innovation opportunities for technology companies to develop interactive reading platforms and tools that integrate social media features and enable direct author-reader interactions.
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