RxBar Holiday Flavors are a Limited-Edition Arrival
Michael Hemsworth — September 24, 2021 — Marketing
References: rxbar & drugstorenews
The RxBar holiday flavors are being launched by the brand to provide consumers with a way to satisfy their craving for seasonal flavors in a free-from, health-conscious manner. The bars include the returning Gingerbread, Pumpkin Spice and Pecan flavors as well as the all-new Snickerdoodle, which are all crafted with simple ingredients that are listed in full on the front of each serving. The bars are being launched by the brand for purchase online as well as in-store at select Trader Joe's locations for a limited time.
Director of Experience Planning Jenny Lindquist spoke on the new RxBar holiday flavors saying, "Fans always look forward to our limited-edition holiday flavors, and we wanted to give them a little something extra to celebrate the season this year. That’s why we launched new RxBar snickerdoodle — to add something new and exciting to our cozy holiday line-up while bringing back the nostalgic flavors we all know and love.”
Director of Experience Planning Jenny Lindquist spoke on the new RxBar holiday flavors saying, "Fans always look forward to our limited-edition holiday flavors, and we wanted to give them a little something extra to celebrate the season this year. That’s why we launched new RxBar snickerdoodle — to add something new and exciting to our cozy holiday line-up while bringing back the nostalgic flavors we all know and love.”
Trend Themes
1. Seasonal Free-from Snack Bars - Opportunity for food companies to create limited-edition flavors and meet the increasing demand for free-from and health-conscious snacks
2. Transparency in Ingredient Labeling - Opportunity for food brands to list all ingredients clearly on packaging to attract consumers looking for simpler, cleaner, and natural ingredients
3. Limited-edition Products - Opportunity for brands to create buzz and consumer demand with seasonal or limited-edition products
Industry Implications
1. Food and Beverage - Food and beverage companies can create limited-edition products and list simple ingredients to attract health-conscious consumers
2. Retail - Retail companies can offer seasonal or limited-edition products in-store or online to attract customers and increase sales
3. E-commerce - E-commerce platforms can partner with food and beverage companies to offer limited-edition and free-from snacks to customers looking for healthier options
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