Insomnia Cookies is Celebrating Back-to-School with New Sweets
Laura McQuarrie — August 30, 2021 — Lifestyle
References: insomniacookies & prnewswire
Insomnia Cookies is introducing limited-time breakfast-inspired cookies just in time for the arrival of the back-to-school season, knowing that students will be looking for early-morning sweets and late-night snacks to fuel their study sessions. The exclusive new flavors introduce varieties like Cinnamon Bun with cinnamon chips, cinnamon swirls and cream cheese drops. There's also an Everything Bagel cookie and a Cereal N Milk Cookie that comes from Insomnia's experimental CookieLab and shares a brown butter cookie treat made with Fruity Pebbles cereal, marshmallows, and white chocolate chips.
The brand is gearing up for its annual PJ Party and it will be kicking off the start of a new school season with a "sweetstakes" that gives fans the chance to win great prizes.
The brand is gearing up for its annual PJ Party and it will be kicking off the start of a new school season with a "sweetstakes" that gives fans the chance to win great prizes.
Trend Themes
1. Breakfast-inspired Sweets - Opportunity for bakeries and cafes to create unique sweet treats that cater to early-morning cravings and late-night snacks.
2. Experimental Cookie Flavors - Opportunity for bakeries and cafes to innovate their cookie flavors, using unexpected ingredients and creative combinations to stand out from the competition.
3. Snacks for Study Sessions - Opportunity for food companies to create snacks that provide sustained energy for extended periods of study or work, attracting students and office workers alike.
Industry Implications
1. Bakery - Bakeries can capitalize on the trend of breakfast-inspired sweets and experimental cookie flavors to enhance their visibility and attract customers.
2. Cafe - Cafes can offer breakfast-inspired sweets and snacks for study sessions to increase their appeal as study spots and attract a recurring clientele.
3. Food Manufacturing - Food manufacturing companies can create products that cater to the trend of breakfast-inspired sweets and snacks for study sessions, providing an on-the-go option for busy consumers.
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