The Scuba Watch from Swatch is Ideal for Beach Life
Alyson Wyers — August 21, 2013 — Fashion
References: store.swatch & fancy
This scuba watch from Swatch features a nautical blue and yellow design. The chunky plastic timepiece would be more than fitting on a yellow submarine or on board Steve Zissou's 'Belafonte.' The watch is ideal for aspiring members of the Zissou society or other aquatic adventurers.
The analog watch is clearly marked with the quarter hours in an interior circle and with minute markings in an exterior circle. The circular face is a dark blue while the strap is yellow with matching blue stripes. The hands of the clock are red with white tips. While the scuba watch is shock resistant, it's not entirely waterproof and should not be worn while scuba diving or be fully immersed under water.
The analog watch is clearly marked with the quarter hours in an interior circle and with minute markings in an exterior circle. The circular face is a dark blue while the strap is yellow with matching blue stripes. The hands of the clock are red with white tips. While the scuba watch is shock resistant, it's not entirely waterproof and should not be worn while scuba diving or be fully immersed under water.
Trend Themes
1. Nautical-inspired Timepieces - This trend showcases a rise in watches featuring nautical designs and color schemes, bringing a touch of maritime style to the fashion industry.
2. Chunky Plastic Watches - With their bold and eye-catching designs, chunky plastic watches are gaining popularity as statement accessories, creating opportunities for innovative and disruptive designs in the watch industry.
3. Water-resistant Fashion Watches - The demand for fashion-forward, water-resistant watches is on the rise, presenting an opportunity for brands to develop innovative and stylish timepieces that can be worn during various outdoor activities.
Industry Implications
1. Fashion Industry - Nautical-inspired timepieces are bringing a fresh twist to the fashion industry, appealing to consumers seeking unique and maritime-themed accessories.
2. Watch Industry - The growing popularity of chunky plastic watches presents an opportunity for watch brands to explore bold and unconventional designs that cater to the demand for statement timepieces.
3. Outdoor Activity Gear Industry - The rise in demand for water-resistant fashion watches creates an opening for the outdoor activity gear industry to develop innovative and stylish timepieces that cater specifically to outdoor enthusiasts and adventurers.
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