The Swatch Spring/Summer 2012 Collection is Edgy
Courtney Scharf — July 12, 2012 — Fashion
The Swatch Spring/Summer 2012 collection is a wildly dynamic and aesthetically eye-catching group of timepieces.
Using unexpected inspiration from Hideaki Kawashima and Fafi graffiti, this watches are artist-approved and make a huge statement. Though some boast more of a minimalist Japanese influence, others are incredibly detailed and almost hypnotizing in design. Each piece is immensely different from one another, making this one of the most diverse watch collections to come out in a while. Better yet, these designs are still affordable, despite the fact that some fairly well-known artists took part in the project.
Offbeat, but in the best way possible, this bold design endeavor is bound to increase the cultural credibility of the watch brand.
Using unexpected inspiration from Hideaki Kawashima and Fafi graffiti, this watches are artist-approved and make a huge statement. Though some boast more of a minimalist Japanese influence, others are incredibly detailed and almost hypnotizing in design. Each piece is immensely different from one another, making this one of the most diverse watch collections to come out in a while. Better yet, these designs are still affordable, despite the fact that some fairly well-known artists took part in the project.
Offbeat, but in the best way possible, this bold design endeavor is bound to increase the cultural credibility of the watch brand.
Trend Themes
1. Graffiti Fashion - Opportunity for fashion brands to collaborate with graffiti artists and introduce graffiti-inspired designs into their collections.
2. Artistic Timepieces - Opportunity for watch brands to collaborate with artists and introduce unique, artist-designed timepieces.
3. Affordable Art - Opportunity for brands to collaborate with artists and offer affordable, artist-designed products to a wider audience.
Industry Implications
1. Fashion - Fashion brands can collaborate with graffiti artists and introduce graffiti-inspired designs into their collections.
2. Watch - Watch brands can collaborate with artists and introduce unique, artist-designed timepieces.
3. Retail - Retail brands can collaborate with artists and offer affordable, artist-designed products to a wider audience.
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