Kannaway's 'Cannabis Beauty' Line Prominently Features Hemp
Laura McQuarrie — May 9, 2018 — Fashion
References: kannaway & prnewswire
Kannaway recently introduced a new line of anti-aging 'Cannabis Beauty' skincare products for European consumers, with a focus on effective and free-form formulas that are suitable for all skin types. In all, the product ingredient lists exclude potentially toxic additions, such as foaming agents, sulfates, preservatives, parabens, dyes and fragrance.
Some of the products that are being introduced in the Cannabis Beauty collection include the purifying Burdock & Hemp Purifying Cleanser, the Liquorice and Hemp Exfoliator and the White Peony & Hemp Vitality Serum. Alongside hemp, some of the other star ingredients that are featured include the antioxidant-rich green tea leaf and ginseng.
As the benefits of hemp and cannabis become more well-known across the world, cosmetic and personal care brands are offering familiar self-care products that share the soothing properties of the plant.
Some of the products that are being introduced in the Cannabis Beauty collection include the purifying Burdock & Hemp Purifying Cleanser, the Liquorice and Hemp Exfoliator and the White Peony & Hemp Vitality Serum. Alongside hemp, some of the other star ingredients that are featured include the antioxidant-rich green tea leaf and ginseng.
As the benefits of hemp and cannabis become more well-known across the world, cosmetic and personal care brands are offering familiar self-care products that share the soothing properties of the plant.
Trend Themes
1. Cannabis Skincare - Opportunity for companies to incorporate hemp and other cannabis derivatives into their skincare products, tapping into the growing public interest in natural and non-toxic ingredients for personal care.
2. Free-form Formulas - Development of anti-aging skincare products with free-form formulas that exclude potentially harmful additives such as sulfates, preservatives, and parabens could be a disruptive innovation opportunity for companies in the beauty industry.
3. Antioxidant-rich Ingredients - Opportunity for cosmetic and personal care brands to incorporate antioxidant-rich ingredients such as green tea leaf and ginseng into anti-aging skincare, taking advantage of increasing consumer interest in skincare with natural and beneficial ingredients.
Industry Implications
1. Personal Care - The personal care industry has the opportunity to innovate with natural and non-toxic skincare products that feature hemp and other cannabis derivatives.
2. Cosmetic - Incorporating free-form formulas and antioxidant-rich ingredients such as those featured in Kannaway's 'Cannabis Beauty' line could benefit cosmetic companies looking to distinguish themselves in the competitive anti-aging skincare market.
3. Beauty - Beauty industry companies can position their products as appealing to consumers who are becoming increasingly interested in natural and organic skincare by developing anti-aging products with free-formulas and antioxidant-rich ingredients, featuring hemp and other cannabis derivatives.
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