Ethique's 'Bombshell' is the World's First Solid Self-Tanning Product
Laura McQuarrie — June 27, 2017 — Fashion
References: ethiquebeauty & wellandgood
'Bombshell' is the name of the world's first natural self-tanning bar from Ethique Beauty that promises to easily glide over one's skin and leave no streaks behind. The brand promises that its solid self-tanning bar is just as easy to use as a liquid tanner and is actually "equivalent to over two bottles of liquid tanner," but offers an easier-to-store alternative.
The mandarin-scented bar from Ethique is loaded with a range of skin-nourishing ingredients, such as Kokum and cacao butter, as well as jojoba and olive oil.
After the product has been applied to the body with a glove, the brand notes that a sun-kissed color should start to spread over one's skin within about four hours, offering lasting results for up to 10 days if one's skin is adequately hydrated.
The mandarin-scented bar from Ethique is loaded with a range of skin-nourishing ingredients, such as Kokum and cacao butter, as well as jojoba and olive oil.
After the product has been applied to the body with a glove, the brand notes that a sun-kissed color should start to spread over one's skin within about four hours, offering lasting results for up to 10 days if one's skin is adequately hydrated.
Trend Themes
1. Solid Self-tanning Products - The rise of solid self-tanning products like Ethique's 'Bombshell' presents an opportunity for brands to offer convenient and eco-friendly alternatives to traditional liquid tanners.
2. Natural and Nourishing Ingredients - The use of skin-nourishing ingredients in self-tanning products, such as Kokum and cacao butter, jojoba, and olive oil, allows for a more holistic approach to skincare and tanning.
3. Efficient Storage Options - The development of solid self-tanning bars that are equivalent to multiple bottles of liquid tanner offers a space-saving solution for consumers and potential opportunities for packaging innovations.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can tap into the growing demand for convenient and sustainable self-tanning options by developing their own line of solid self-tanning products.
2. Skincare - Skincare brands can explore the incorporation of nourishing ingredients found in self-tanning bars into their products to provide a holistic approach to skin health and appearance.
3. Packaging - The packaging industry can explore new designs and materials to accommodate the rise of solid self-tanning products, offering more efficient and eco-friendly storage solutions.
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