VanMoof is Shipping Out Bikes in Flat Screen TV Boxes to Stop Damage
Michael Hemsworth — September 29, 2016 — Marketing
References: vanmoof & geekologie
Aiming to help reduce the damage inflicted on bicycles that are shipped to customers, bicycle brand VanMoof has begun using flat screen TV boxes to ensure proper handling.
Many brands on an international scale are turning to eCommerce in order to sell goods on a larger, worldwide basis, and VanMoof is no exception.
The Dutch bike brand began to use the flat screen TV boxes to ship out the brand's premium bicycles when damage was starting to become a serious issue after the product left the factory. After switching to the new boxes, VanMoof is reportedly seeing a 70-80% decrease in the number of damage reports being lodged by new bike owners. With the shipment of goods on the increase thanks to eCommerce, the shipping box swap is a crafty move to help protect goods.
Many brands on an international scale are turning to eCommerce in order to sell goods on a larger, worldwide basis, and VanMoof is no exception.
The Dutch bike brand began to use the flat screen TV boxes to ship out the brand's premium bicycles when damage was starting to become a serious issue after the product left the factory. After switching to the new boxes, VanMoof is reportedly seeing a 70-80% decrease in the number of damage reports being lodged by new bike owners. With the shipment of goods on the increase thanks to eCommerce, the shipping box swap is a crafty move to help protect goods.
Trend Themes
1. Sustainable Packaging - Using flat screen TV boxes for bike shipment reduces waste and improves sustainability.
2. Ecommerce Logistics - Adopting innovative packaging solutions can minimize damage during transit and enhance the customer experience in the growing world of ecommerce.
3. Customer-centric Shipping - Utilizing unconventional packaging methods to safeguard products demonstrates a commitment to customer satisfaction and reduces the risk of damage during shipping.
Industry Implications
1. Bicycle Manufacturing - Incorporating unconventional packaging methods can disrupt the bicycle manufacturing industry by preventing damage during shipping and reducing warranty claims.
2. Ecommerce - Implementing innovative packaging solutions can revolutionize the ecommerce industry by improving product protection and customer experience during delivery.
3. Sustainable Packaging - Using flat screen TV boxes for shipping can disrupt the packaging industry by promoting environmentally-friendly practices and reducing waste.
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