'Vera Wang Pour Ladurée' Adds a Touch to High Fashion to Dessert
Katherine Pendrill — January 14, 2018 — Lifestyle
In an effort to bring a touch of high-fashion to the world of wedding cakes, Vera Wang has teamed up with French patisserie Ladurée for a new collection called 'Vera Wang Pour Ladurée.' As one of the first designer-dessert partnerships, the collection gives whole new meaning to the idea of a picture perfect wedding.
Vera Wang Pour Ladurée is a collaborative effort that puts a high-fashion spin on Ladurée's luxurious desserts. The collection includes a series of mouthwatering desserts, each of which is inspired by Vera Wang bridal dress design. The collection also pays tribute to the designer's lifelong love affair with Paris -- Ladurée's home base. As Wang explains, "Among my most memorable and enchanting experiences in Paris has always been Ladurée."
With sweet treats ranging from coconut crème chantilly macarons, to a mango and coconut wedding cake, the new collection is perfect for fashion-forward brides and grooms.
Vera Wang Pour Ladurée is a collaborative effort that puts a high-fashion spin on Ladurée's luxurious desserts. The collection includes a series of mouthwatering desserts, each of which is inspired by Vera Wang bridal dress design. The collection also pays tribute to the designer's lifelong love affair with Paris -- Ladurée's home base. As Wang explains, "Among my most memorable and enchanting experiences in Paris has always been Ladurée."
With sweet treats ranging from coconut crème chantilly macarons, to a mango and coconut wedding cake, the new collection is perfect for fashion-forward brides and grooms.
Trend Themes
1. Designer-dessert Collaborations - The collaboration between Vera Wang and Ladurée highlights the trend of fashion designers partnering with dessert brands to create unique and luxurious treats.
2. Fashion-inspired Food - The Vera Wang Pour Ladurée collection showcases the trend of creating desserts that are inspired by fashion designs, blurring the lines between food and fashion.
3. Luxury Wedding Desserts - The collection caters to the trend of couples seeking high-end and extravagant desserts for their weddings, adding an element of luxury to their special day.
Industry Implications
1. Wedding Planning - The wedding planning industry can explore partnerships with fashion designers and dessert brands to offer unique dessert options that cater to the growing demand for luxury and fashion-inspired wedding experiences.
2. Fashion - Fashion brands can consider collaborations with dessert brands to extend their brand presence and appeal to a wider audience by offering fashion-inspired food products that align with their brand identity.
3. Dessert and Bakery - The dessert and bakery industry can explore collaborations with fashion designers to create limited-edition dessert collections that attract fashion-forward customers and elevate their brand image through innovative and unique offerings.
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