The ADIFF Tent Jacket Offers Protection from the Elements
Michael Hemsworth — May 10, 2018 — Fashion
References: kickstarter & thegadgetflow
The ADIFF Tent Jacket has been expertly crafted as a piece of clothing that will provide protection against the elements as well as a temporary dwelling when you head out into the wilderness.
The jacket boasts an ultra-modern aesthetic that is suitable for wearers of any gender, while the transforming design will offer a way to stay protected from the elements when you need to rest. For every jacket purchased, the brand will donate another to a displaced person who might be homeless, a refugee or perhaps a victim of a natural disaster.
The ADIFF Tent Jacket offers space for up to two people and identifies an increased need for altruistic fashions as consumers seek ways to make the most of their purchases.
The jacket boasts an ultra-modern aesthetic that is suitable for wearers of any gender, while the transforming design will offer a way to stay protected from the elements when you need to rest. For every jacket purchased, the brand will donate another to a displaced person who might be homeless, a refugee or perhaps a victim of a natural disaster.
The ADIFF Tent Jacket offers space for up to two people and identifies an increased need for altruistic fashions as consumers seek ways to make the most of their purchases.
Trend Themes
1. Altruistic Fashion - The ADIFF Tent Jacket identifies an increased need for altruistic fashions as consumers seek ways to make the most of their purchases.
2. Transforming Clothing - The ADIFF Tent Jacket's transforming design creates disruptive innovation opportunities for clothing companies looking to combine form and function in new and innovative ways.
3. Outdoor Living - The ADIFF Tent Jacket's integration of tent functionality points towards a trend of consumers seeking versatile outdoor products that can easily transition from daily life to the great outdoors.
Industry Implications
1. Outdoor Apparel - The ADIFF Tent Jacket's integration of tent functionality presents disruptive innovation opportunities for outdoor apparel companies looking to create multi-functional clothing for adventurous consumers.
2. Global Aid - The ADIFF Tent Jacket's commitment to donating a jacket to a displaced person for every jacket purchased highlights a trend of companies seeking to make a positive impact on a global scale, presenting disruptive innovation opportunities for the global aid industry.
3. Sustainable Fashion - The ADIFF Tent Jacket's integration of sustainably-sourced materials and ethical production practices highlights a trend of consumers seeking more sustainable fashion options and provides disruptive innovation opportunities for companies looking to create eco-friendly clothing.
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