The Bombas Giving Directory Connects Consumers to Community Groups
Justin Lam — December 10, 2018 — Social Good
References: bombas
The new Bombas Giving Directory is an interactive platform that helps connect regular people to the brand's 1,700+ Giving Partners across the US. The brand has always been built on the notion of giving back -- having already launched its buy one, give one business model -- and this new initiative the brand hopes to help people personally connect and support various organizations in their city. Some of the organizations included in the Bombas Giving Directory are homeless shelters, nonprofits and organizations dedicated to helping all of those who are in need.
Unlike the socks Bombas sells to consumers, the ones distributed to its Giving Partners are specially designed to meet the needs of the people who need them. These socks feature reinforced seams, an antimicrobial treatment and are darker in color.
Unlike the socks Bombas sells to consumers, the ones distributed to its Giving Partners are specially designed to meet the needs of the people who need them. These socks feature reinforced seams, an antimicrobial treatment and are darker in color.
Trend Themes
1. Interactive Philanthropy Platforms - The Bombas Giving Directory demonstrates the trend of interactive platforms that connect consumers to community groups for philanthropic purposes.
2. Personalized Giving Experiences - The Bombas Giving Directory showcases the trend of personalized giving experiences, allowing consumers to personally connect and support organizations in their city.
3. Socially Conscious Business Models - Bombas' buy one, give one business model exemplifies the trend of socially conscious business models that prioritize giving back to communities in need.
Industry Implications
1. Online Philanthropy Platforms - The Bombas Giving Directory highlights the potential for growth and innovation within the online philanthropy platform industry.
2. Nonprofit and Charity Organizations - The Bombas Giving Directory presents opportunities for nonprofit and charity organizations to partner with brands and leverage interactive platforms for fundraising and support.
3. Apparel and Fashion Industry - Bombas' specialized socks for Giving Partners illustrate potential disruptive innovation opportunities within the apparel and fashion industry by creating products tailored to specific needs.
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