Pomono Clothing Brings Unparalleled Comfort And Social Responsibility
Justin Lam — March 29, 2018 — Fashion
References: kickstarter
Pomono Clothing is a premium comfort-focused clothing company with a particular focus on underwear that not only blends technology and fashion together, but is also socially conscious. The brand's flagship boxer briefs, dubbed the 'Logan,' are incredibly comfortable and feature a breathable fabric that is both soft and wicks away moisture. The material used in the Logan is a combination of three fabrics which offer a lightweight, breathable and extremely durable product. The underwear is also processed through a silver antimicrobial treatment, giving the boxer brief the ability to resist molds, fungi, bacteria and unpleasant odors.
The quality and service offered by Pomono Clothing is an extremely high selling point for the company, but the brand is also commendable in its mission to remain socially conscious. Pomono currently matches the sale of underwear sold with a donation made to a homeless person in need. This initiative was done to combat the lack of underwear donations made to shelters in New York City, though the clothing company hopes to branch out to other shelters around the country as it expands.
The quality and service offered by Pomono Clothing is an extremely high selling point for the company, but the brand is also commendable in its mission to remain socially conscious. Pomono currently matches the sale of underwear sold with a donation made to a homeless person in need. This initiative was done to combat the lack of underwear donations made to shelters in New York City, though the clothing company hopes to branch out to other shelters around the country as it expands.
Trend Themes
1. Socially Conscious Fashion - Fashion companies are now integrating social responsibility values in their production, leading to a rise in ethical consumerism.
2. Technical Textiles - Combining technology and fashion is becoming increasingly popular, resulting in innovative and comfortable clothing products.
3. Antimicrobial Clothing - Clothing companies are focusing on developing fabrics and materials that are antimicrobial, hypoallergenic and eco-friendly.
Industry Implications
1. Apparel - Companies in the apparel industry can benefit from incorporating socially conscious values in their brand's mission and production.
2. Textiles - The textile industry has the potential to innovate by producing technical fabrics that are durable, lightweight and feature technical characteristics.
3. Charity - Charity organizations can partner with clothing companies that promote socially responsible practices in their production and donate to social causes.
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