Mini Cooper's Commercial Puts the Mini in Minimalism
Shelby Lee Walsh — July 27, 2009 — Autos
References: webguerillas.de & trendhunter
Advertising Agency Webguerillas GmbH in Munich, Germany put the 'mini' in minimalism with their latest campaign for car brand Mini Cooper that aired in May 2009.
This commercial features a simple black pen versus several inky markers. In the end, the plain simple pen wins out over the mass of ink-ridden marker corpses and the viewer discovers that the cat and mouse game has resulted in an inked representation of a Mini Cooper.
Implications - The average shopper is altogether immune to the cacophony of loud, bright and urgent commercials that appear everywhere -- from billboards to newspaper. As a result, modern consumers are much more receptive of concise, minimalist ads. Any business that operates a large-scale publicity campaign would genuinely benefit by looking toward simple advertising designs.
This commercial features a simple black pen versus several inky markers. In the end, the plain simple pen wins out over the mass of ink-ridden marker corpses and the viewer discovers that the cat and mouse game has resulted in an inked representation of a Mini Cooper.
Implications - The average shopper is altogether immune to the cacophony of loud, bright and urgent commercials that appear everywhere -- from billboards to newspaper. As a result, modern consumers are much more receptive of concise, minimalist ads. Any business that operates a large-scale publicity campaign would genuinely benefit by looking toward simple advertising designs.
Trend Themes
1. Minimalist Advertising - Businesses that use concise, minimalist ads can better reach modern consumers who are immune to loud and urgent commercials.
2. Visual Metaphors - Using simple visual metaphors like the Mini Cooper pen vs ink campaign can create a memorable and effective ad.
3. Unexpected Endings - Unexpected and clever endings like the inked Mini Cooper can leave a lasting impression on viewers.
Industry Implications
1. Automotive - Car companies can benefit from using minimalistic and visually creative ads like the Mini Cooper pen vs ink campaign.
2. Advertising - The advertising industry can explore minimalist designs and unexpected endings to reach modern consumers.
3. Marketing - Marketing departments of different industries can use visual metaphors and unexpected endings to make ads more memorable and effective.
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