This Red Sox Brush Will Have Kids Cheering for Dental Care
Janelle Savel — March 31, 2014 — Marketing
This baseball bat toothbrush will make children excited about oral hygiene.
This clever little toothbrush is shaped like a wooden baseball bat and has the Red Sox team logo on it as well as the matching team colors on the bristles. This brush is perfect for Red Sox fans, or children who need an incentive to brush their teeth.
By creating a toothbrush that looks more like a toy, children will feel more inclined to use it, and eventually that will get them into the habit of brushing their teeth on a daily basis.
Official licensing is good for collecting memorabilia, but it is also useful for creating an encouraging and useful novelty item for children to enjoy. This gets them into the spirit of the game, while indirectly taking care of their dental health.
This clever little toothbrush is shaped like a wooden baseball bat and has the Red Sox team logo on it as well as the matching team colors on the bristles. This brush is perfect for Red Sox fans, or children who need an incentive to brush their teeth.
By creating a toothbrush that looks more like a toy, children will feel more inclined to use it, and eventually that will get them into the habit of brushing their teeth on a daily basis.
Official licensing is good for collecting memorabilia, but it is also useful for creating an encouraging and useful novelty item for children to enjoy. This gets them into the spirit of the game, while indirectly taking care of their dental health.
Trend Themes
1. Sports-themed Toothbrushes - Creating toothbrushes inspired by popular sports teams could incentivize children to practice good dental hygiene.
2. Novelty Toothbrushes - More playful and imaginative toothbrush designs may help make children more enthusiastic about brushing their teeth regularly.
3. Crossover Merchandise - Collaborating with popular brands to create useful novelty products could be an effective marketing strategy for promoting good dental health practices.
Industry Implications
1. Oral Care - The oral care industry could capitalize on more inventive and playful product design to appeal to younger demographic groups.
2. Sports Merchandise - The sports merchandise industry could benefit from creating novelty products that encourage good health practices, while also appealing to fans of popular teams.
3. Licensing - The licensing industry could potentially expand into the promotion of functional memorabilia that promotes a healthy lifestyle.
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